The Worldwide Developer Conference (WWDC), Apple's annual developer-focused event, is just around the corner, and a new report reveals the company's artificial intelligence (AI) strategy that could be revealed during the event. is focused on. The Cupertino-based tech giant is reportedly working on making its native virtual assistant Siri smarter by integrating AI and adding what the company calls “proactive intelligence.” Separately, the iPhone maker is said to be partnering with OpenAI and planning major AI announcements at WWDC 2024.
Apple executives don't have much confidence in the pace of Apple's AI development, Bloomberg's Mark Garman reported in the Power On Newsletter. Inside the company, the feeling is that the gap between the company and its competitors is unlikely to close any time soon. Concerns appear to have been exacerbated by OpenAI and Google announcing further advances in AI models at their respective events last week.
However, Apple is also reportedly bringing some big guns to WWDC 2024 on June 10th. As mentioned earlier, one of our areas of focus is Siri. Virtual assistants can perform some basic tasks, but when it comes to modern AI chatbots, they fall into the shadows both in voice and functionality. The iPhone maker aims to make the iPhone faster by integrating AI. Garman claimed that Siri will have AI-powered “proactive intelligence” features, including automatically summarizing notifications from your iPhone, providing quick summaries of news articles, transcribing voice memos, and more. ing. Existing features may also be upgraded.
Apart from Siri, Apple may also introduce AI-powered editing tools in iOS 18. The details of these features are unknown, but it is believed that they may be similar to those found in Google Pixel and Samsung Galaxy S series smartphones. “For people who have been using his AI in Adobe Inc. apps for the past few months, none of these features are impressive,” Garman adds.
Finally, WWDC 2024 may also see a formal announcement of a partnership between Apple and OpenAI. The report claims that the two companies are already working together by bringing the latter's AI technology to the former. It's not clear what these features are, but some rumors claim that the AI company could integrate his ChatGPT with the iPhone, allowing native access to the AI assistant. Masu.
