apple Reportedly deepens the relationship Openai We will also be introducing new artificial intelligence features.
Expanded partnership with chatgpt Maker was one of the AI-related announcements from the Tech giants. 2025 Worldwide Developers Conference (WWDC), Bloomberg It has been reported Monday (June 9th).
The expansion is Accident As an apple I'm facing It has increased the long-awaited dissatisfaction of investors AI Update for that Siri Voice assistant.
New products for the event include live translation features added to the company's messaging, phone calls, and the FaceTime app, making it easier to have conversations when traveling abroad or talking to people who speak another language.
Starting with iOS 26, Apple's Visual Intelligence The feature allows you to analyze images and text on the iPhone screen. Users can also ask for more details about what they are looking for ChatGpt in, Search for Google For similar images or products.
“Despite the breadth of development, the underlying strategy is Basic tension,” Pymnts wrote following Monday's event. and A deep commitment to user privacy is more important than the rapid innovation of generated AI. Investors were not very convinced, so the company's shares closed at 1.2% that day. ”
Apple has long been known for its excitement and innovation, but the company “provided nothing particularly exciting or innovative on the first day of WWDC.”
Regarding Siri upgrades, Apple's Senior Vice President of Software Engineering Craig Federigi According to a report in the Wall Street Journal, the company said it needed “more time to meet a quality bar.”
“This suppressed approach is in contrast to what rivals are like. AmazonGoogle and Microsoftembracing large-scale language models and enterprise-scale AI solutions in a proactive and sometimes experimental way,” writes Pymnts.
In the context of a larger AI economy, Apple is at risk of “strategic drift,” Pymnts added. cloudwith APIs and platforms that allow for fine tuning, multimodal input, and integration with large datasets.
“Apple's refusal to enter this space depends on the consumer's hardware cycle and the developer's friendly, both of which could decline as their competitors provide a richer and more adaptable platform,” the report said.
Subscribe daily for all PYMNTS AI coverage AI Newsletter.
