Apple is reportedly looking for a major technology partner to incorporate artificial intelligence into its iPhones. Engadget report.
Apple is reportedly in talks with Sam Altman's OpenAI to bring generative AI technology to iOS.
However, OpenAI is not the only company Apple is negotiating with. The Cupertino-based company is also in talks with Google to license Gemini for iOS 18.
according to bloombergApple may end up signing deals with both companies regarding AI technology.
The iPhone company is also building its own language model that powers some features of iOS 18.
Until now, Apple has remained quiet about its AI efforts, even as the rest of Silicon Valley is locked in an arms race. But it's been dropping hints that something big is about to happen for a while now.
Chief Executive Officer Tim Cook said at a company meeting in February that Apple continues to work on and invest in artificial intelligence and is “looking forward to sharing more details about our ongoing efforts in that area later this year.” I'm excited.''
He announced that Apple would soon launch AI-centric laptops and desktops later this year, and claimed that the newly released MacBook is “the world's best AI-enabled consumer laptop.”
