Cook also called on tech companies to exercise self-regulation when developing AI.
Apple CEO Tim Cook said in an exclusive interview with Good Morning America on Tuesday that the company’s first spatial computer, the Apple Vision Pro, is “the most advanced electronic device out there.” rice field.
“Today is tomorrow’s engineering,” Cook told Robin Roberts. “So you live in the future and you do it today.”
Apple announced a range of new products at its annual World Developers Conference on Monday, including the Apple Vision Pro.
Apple says the device will cost at least $3,499 and will let users interact with apps, messages and other virtual programs displayed within a physical environment.
The company added that when an individual approaches a user’s physical space, the glass appears transparent, allowing the user’s opponent’s eyes to be seen.
Cook said in an interview with Good Morning America that the product marks a turning point for the company.
“We started working on augmented reality quite some time ago because we saw it as a big idea and a deep technology,” Cook said. “This is the next chapter and a big leap forward.”
“You can immerse yourself in movies, TV shows and sports and feel like you are there. you can bring home,” Cook explained.
“This is not about one thing. It’s a platform. So we can’t wait to open it up to developers so they can start developing their applications,” he added. rice field. Disney+ is he one of the apps you can use from day one. Disney is the parent company of ABC.
The Apple Vision Pro will be available online and in stores in the United States early next year, and in additional countries later in 2024, Apple said.
In an exclusive roundtable, Cook also said artificial intelligence poses serious risks, including bias and misinformation, and called for government regulation to prevent potential abuse.
The comments pushed one of the tech industry’s most prominent executives into a heated policy debate in Washington, D.C. and Silicon Valley since the advent of ChatGPT and other advanced conversational bots.
“I think it’s very important to be very careful and thoughtful in developing and deploying these things,” Cook said. “They are so powerful that we sometimes worry about bias, misinformation, etc. In some cases, it could be even worse.”
Cook said the rapid development of AI requires government intervention, but the responsibility lies with technology companies.
“We need regulation in this area,” Cook said. “It’s moving so fast that regulation will be difficult to sustain even if this goes on. So I think companies have an obligation to regulate themselves.”
In his remarks, Cook joined a chorus of industry leaders warning about the potential negative effects of AI.
Last week, hundreds of business leaders and celebrities, including Sam Altman, CEO of OpenAI, the company behind ChatGPT, issued a solemn alarm over what they called the threat of mass extinction posed by artificial intelligence. rang.
Still, Cook said conversational programs like ChatGPT “have great potential” and are “something we’re looking at carefully.”