(Reuters) – Facebook Inc's parent company Meta Platforms is considering integrating its generative AI models into Apple Inc's recently announced AI system for the iPhone, the Wall Street Journal reported on Sunday.
AI startup Anthropik is in talks with Apple to bring its generative AI to Apple Intelligence, The Wall Street Journal reported, citing people familiar with the matter.
Apple, Meta and Anthropic did not immediately respond to requests for comment outside business hours.
The talks have not yet been finalized and may fall apart, The Wall Street Journal reported, adding that a deal with Apple would help AI companies distribute their products more widely.
The size of the potential financial gain is unclear, but the talks reportedly involved an AI company that sells premium subscriptions to its services through Apple Intelligence.
AI search startup Perplexity is also in talks with Apple about bringing its generative AI technology to Apple Intelligence, sources familiar with the matter told Reuters.
The iPhone maker unveiled its long-awaited AI strategy this month, saying it would integrate new Apple Intelligence technologies across its suite of apps, including Siri, and bring Microsoft-backed OpenAI chatbot ChatGPT to its devices.
(Reporting by Gursimran Kaur in Bengaluru; Editing by Louise Heavens, David Goodman and Marguerita Choi)
