Empowering marketers with AI partners to drive efficiency and ROI-driven growth
Ho Chi Minh City, Vietnam, December 17, 2025 /PRNewswire/ — Apia (TSE 4180), a leading AI native software company, today announced the successful completion of Agentic AI for Marketing Roadshow, designed to help advertisers and marketers achieve predictable ROI. The new AI agent suite redefines how data and intelligence power autonomous, adaptive, omnichannel advertising and marketing, acting as a 24/7 partner supporting brands from strategy to execution, enabling faster, more confident decision-making with measurable benefits.
The event featured a keynote address by Linh Thai, CEO of Skills Bridge, who is widely known for his leadership in Vietnam's startup and talent development ecosystem, and a presentation showcasing scenarios, use cases, and live demonstrations across the customer journey powered by Appier's latest Agent AI. PNJ Group, one of Vietnam's most well-known jewelry retailers, also shared how its partnership with Appier strengthens customer engagement and maintains its competitive market presence.
Brian Huang, vice president of enterprise solutions at Appier, shared insights on how AI is reshaping work models, from traditional software tools to agenttic AI services with intelligence natively built in. “By leveraging Appier's extensive proprietary data mote built over 13 years and our diverse best practices, brands can delegate goal-based campaigns and significantly expand the capabilities of predictive and generative AI to deliver ROI-driven strategies across the customer journey.”
Linh Thai, CEO of Skills Bridge, emphasized that implementing Agentic AI is not difficult and the time for companies to make the transition is now. He said, “As intelligent systems scale productivity, the role of humans will shift from execution to oversight, and business will evolve from a human-first model to a machine-first model with humans at the helm. This underscores the underlying theme of leveraging AI to do more with less, as computing power, rather than people, increasingly drives growth.”
“By combining storytelling videos with seasonal promotion carousels and using Appier's high-value targeting to reach niche audiences, such as users actively seeking to purchase diamonds, we increased CTR by 56% and reduced CPC by 82%,” said Nguyen Song Toan, Head of Online Marketing at PNJ Group. We shorten the production cycle that typically takes two to three months, while spotlighting the craftsmanship of our collections to last a lifetime.”
Appier's eight upgraded AI agents span advertising, personalization, and data cloud, aligning with its vision of “one data, one experience, one agent world.” Built for real-world demands, each agent incorporates continuous validation, backtesting, and self-evolution to ensure reliable performance. When these agents are interconnected, enterprises gain seamless agent workflows with built-in guardrails to reduce hallucinations and enable more intelligent, autonomous execution and scalable results.
Ad Cloud: Increased creativity and performance
Appier's coding agency allows brands to automatically generate playable ads and interactive videos that allow consumers to preview product features and increase conversion rates. Director Agent quickly creates ad creatives, branded videos, and interactive assets with controlled style and compliance. Meanwhile, ROI Agent applies automated incremental testing through media mix modeling to uncover causal relationships between formats and placements to maximize incremental impact and revenue.
Personalization Cloud: Increase engagement and sales
Based on industry expertise and brand data, Campaign Agent autonomously learns and optimizes marketing campaigns from planning to execution. At the same time, resellers act as 24/7 digital salespeople, detecting intent through conversations and providing intelligent product recommendations to increase conversions and order value. Service agents use your brand's knowledge base to provide real-time support and increase retention and loyalty.
Data cloud: Accelerate insights and growth
Audience Agent provides predictive segmentation and high-value audience strategies to capture new revenue. Insight Agent transforms real-time data into visualized, actionable insights to guide operational decisions and empower every agent. Additionally, Appier's Data Quality Booster strengthens data consistency by deduplicating, correcting, and enriching critical information, thereby improving AI accuracy and strengthening the foundation for decision-making.
The eight specialized AI marketing agents announced at the roadshow will support the entire marketing lifecycle and will be available with flexible pricing to enable deployment in businesses of all sizes. Please visit. Appier website To book a demo and follow Appier linkedin For updates.
About Apia
Appier (TSE: 4180) is an AI native Oh S The company helps businesses create value through cutting-edge AdTech and MarTech solutions. Founded in 2012 with the vision to make AI easy by making software intelligent, Appier helps businesses turn AI into ROI through Ad Cloud, Personalization Cloud, and Data Cloud. Each is powered by Agentic AI, which enables autonomous, adaptive, and real-time decision-making. Appier currently operates 17 offices across APAC, the US and EMEA and is listed on the Tokyo Stock Exchange. Learn more here www.appier.com.
Source Apia
