sydney, January 12, 2026 /PRNewswire/ — Apex AI, Roar Global's AI automation capabilities company, has expanded its distribution network in Australia to help high-growth founders and operators access certified automation capabilities faster and with a level of quality and reliability not possible through traditional recruitment channels.
Mustafa Qasim, founder and CEO of Roar Global and members of the Apex AI core team
As AI and workflow automation become essential to productivity, Australian businesses face a shortage of experts who can design, build and maintain systems at scale. Apex AI addresses this gap by sourcing top automation engineers from Asian locations such as the Philippines, Malaysia, and Sri Lanka, upskilling them to global standards, and integrating them directly into founder-led high-growth teams as an embedded automation capability.
“The employment bottleneck is real,” he said. Mustafa Qasim, Founder and CEO of Roar Global. “Top operators can build automation capabilities in-house in less than six months. Apex AI provides engineers who can deploy in weeks, delivering results at the speed the business demands.”
Unlike traditional outsourcing models, Apex AI specialists work as full-time embedded team members to align with your product goals and delivery speed. We provide hands-on capabilities across key automation and AI tools such as Make, Zapier, HubSpot and the emerging LLM-led automation stack, enabling Australian businesses to scale their operations without increasing their headcount costs at the same rate.
“Founders need speed, certainty and accountability,” he said. Amrit Rupa, Director of Business Development at Apex AI. “Our engineers are vetted, trained for effectiveness, and continuously supported to ensure consistent delivery, adaptability, and reliability over time.”
Australia is a key focus market for Apex AI as we enter the new productivity race driven by artificial intelligence. The company believes that by improving access to automation capabilities, it can unlock scale, reduce operational burden, and accelerate revenue growth for founders and builders.
Apex AI's delivery network is already supporting startups across SaaS, e-commerce, and digital services, enabling rapid execution across data operations, customer lifecycle automation, sales productivity, and AI-native workflow design.
About Apex AI
Apex AI, a venture of Roar Global, is an AI automation capabilities company that enables fast-growing companies to staff their core teams with certified automation engineers. By combining rigorous feature development with smooth adoption, Apex AI helps founders scale faster, reduce execution risk, and build operational leverage in the AI era.
Source Apex AI
