Bluezoo has introduced an AI-powered agent designed to help retailers improve the effectiveness of in-store video advertising by automatically generating and optimizing creative content using audience measurement and sales data.
The system was developed in collaboration with Google Cloud and is built on Google’s Gemini technology, combining Bluezoo’s privacy-focused audience analytics with AI-generated video creation. The goal is to identify the ad creatives that generate the highest revenue per impression and continually refine your campaigns based on actual performance.
According to Bluezoo, the platform measures viewer engagement on individual screens and correlates that data with POS results. Retail media operators can use AI-generated video variations to test different creative approaches and determine which versions drive the best sales results.
The company says the system works using anonymized audience measurement data and no personally identifiable information is collected. By combining audience analytics, sales data, and AI-generated content, retailers can improve campaign performance while shortening creative development cycles.
