New Delhi : The pandemic era has been difficult for travel platforms.But things have opened up and the industry is on the road to a revival.Platforms like MakeMyTrip are now powered by artificial intelligence (AI) and other new age We are using technology to improve the customer experience. Sanjay Mohan, Group CTO of MakeMyTrip, spoke in an interview about how the company plans to use, among other things, generative AI to provide better personalization to its customers. edited excerpt:
New Delhi : The pandemic era has been difficult for travel platforms.But things have opened up and the industry is on the road to a revival.Platforms like MakeMyTrip are now powered by artificial intelligence (AI) and other new age We are using technology to improve the customer experience. Sanjay Mohan, Group CTO of MakeMyTrip, spoke in an interview about how the company plans to use, among other things, generative AI to provide better personalization to its customers. edited excerpt:
As the CTO of a travel super app, what are your main focus areas?
As the CTO of a travel super app, what are your main focus areas?
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The future is pure AI and ML. This is obvious to everyone. We use it for the differentiated set of products that we have. The other part is obviously security and privacy, which is getting harder and harder. It’s basically AI-driven.
So where is MakeMyTrip powered by AI?
It has an AI/ML driven price locking feature that uses insights to know when prices fluctuate and allows users to lock fares at a specific price. There is also a fare calendar that shows the cheapest times of the month.
We are working on personalization and customization. What you want to see should be displayed prominently. Also, if something gets too cluttered, it’s important to show that all the offerings are there. The only way to solve it is by searching. There is a search button at the top, now mostly flights and hotels. We are considering generative AI for that purpose.
Do you have immediate plans to use generative AI?
We are currently doing a proof of concept. There are two or three popular large-scale language models that we are experimenting with. We then take one of the proven language models from one of the popular vendors and overlay the travel content data on top of it. This radically tweaks the model to make it more travel-specific. And start incorporating it. we are pretty close Some of these will be out soon.
