Among C-suite executives, AI is the top digital priority on the road to operational resilience, according to Accenture research.
NEW YORK; May 2, 2023 – Nearly three-quarters (73%) of businesses are prioritizing AI over all other digital investments, according to an Accenture (NYSE:ACN) survey, breaking precedent. The immediate focus is on improving operational resilience in a non-existent environment.
The “Reinventing Enterprise Operations” report found that 90% of business leaders are applying AI to address aspects of operational resilience. This ranges from data-driven capabilities such as finance (89%) and suppliers (88%) to experimenting with generative AI.
The findings evaluated organizations on six operational maturity scales: AI, data, process, people, collaboration, and stakeholder experience. Only a minority (9%) of companies achieved maturity in all dimensions, but those that achieved maturity averaged 1.4x higher operating margins than their peers and 42% more innovation. accelerated, improved sustainability by 34%, and increased satisfaction scores by 30%.
Yusuf Tayob, Group Chief Executive, Accenture Operations, said: “The right investment in technology while evolving people, data and processes is what drives new frontiers of performance.”
With talent strategies that reflect data and digital maturity, companies on average achieved nearly three times (11%) higher productivity when prioritizing training and specialized skills to meet talent needs. This is due to investment in new ways of working (cited by 94%) and his 90 further reflected by %.
To fully capture the opportunity, leaders should take the following five actions to evolve their operations and reach new performance frontiers.
- Humanize your AI experience: Explore new use cases to improve experience-related outcomes and simplify employee and customer relationships.
- data decision power: Define a clear strategy that governs how data is created, collected and enriched to facilitate discussion, remove bias and gain the most effective insights to guide decision making.
- innovate the process: Visualize “as-is” processes and apply AI-driven insights to discover new efficiencies while simulating changing scenarios to optimize business process improvements.
- Agile workforce: Create agility in your workforce strategy. Empower employees to choose the technology her tools that meet their needs.
- 360°approach: Use data-driven insights from customers, employees, and other ecosystem partners to drive value creation holistically, building from the ground up across all functions.
About research
For this report, Reinventing Enterprise Operations, Accenture surveyed 1,700 executives (72% of them C-suite) in 12 countries and 15 industries. The latest survey assesses business operations maturity progress, with each level underpinned by more advanced methods of using AI, data and cloud, and (where applicable) the 2021 survey results. are compared with The research then combines survey responses with externally validated data across multiple dimensions of value, from finance to experience, sustainability to talent and inclusion, and diversity to innovation and agility.
The findings are also available in Accenture Foresight, Accenture’s new thought leadership app. The app offers a personalized feed of up-to-date reports, case studies, blogs, interactive data charts, podcasts, and more. Visit http://www.accenture.com/foresight.
About Accenture
Accenture helps the world’s leading businesses, governments and other organizations build their digital cores, optimize operations, accelerate revenue growth, enhance citizen services and create tangible value at speed and scale. is the world’s leading professional services company that supports We are a talent and innovation leader with 738,000 employees serving clients in over 120 countries. Technology is at the heart of today’s change. We are one of the world leaders in helping drive that change because of our strong relationships with the ecosystem. We combine technology strength with unrivaled industry experience, functional expertise and global delivery capabilities. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song enable you to deliver tangible results. These capabilities, along with our culture of shared success and commitment to creating 360 degrees of value, enable us to help our clients succeed and build trusted and lasting relationships. Our success is measured by the 360 degree value we create for our clients, each other, our shareholders, our partners and our community. Please visit www.accenture.com.
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