American Eagle’s marketing campaign is giving the company a big boost.
The retailer launched a number of campaigns this year that became the center of conversation online.
It appears that he has been able to repay the debt financially. The company’s stock has been on the rise this year, and total revenue for the third quarter ended Nov. 1 was $1.4 billion, up about 6% from a year earlier.
American Eagle raised its outlook for the fourth quarter, sending shares up at least 10% after-hours on Tuesday.
The boost was led by the company’s underwear and loungewear brand Airy, which saw comparable sales increase by 11%. While other retailers are spending heavily on consumer-facing AI products, Aerie has committed not to use the technology.
Metricool, which tracks social media engagement, told Business Insider in October that its pledge to not use AI in advertising was shared in an Instagram post that received tens of thousands of likes and, as of October, was the brand’s most popular post of the past year.
Its success is due in part to its use of star power, with Sidney Sweeney and Travis Kelce appearing in a campaign that garnered attention on social media.
Sweeney’s partnership with Great Jeans in July received criticism online from some who said the campaign contained negative messages promoting “regressive” beauty standards. American Eagle tripled its profits on the campaign.
“Sydney Sweeney sells great jeans. She’s a winner, and in just six weeks, this campaign has generated unprecedented new customer acquisition,” chief marketing officer Craig Brommers said in September.
In August, American Eagle released a clothing line. Collaboration with NFL star Travis Kelce He launched his brand True Colors the day after he announced his engagement to Taylor Swift.
The two campaigns combined for 44 billion impressions and attracted “more customers than ever before.”
“American Eagle is delivering results by launching our largest and most impactful advertising campaign to date, and collaborating with some of our most prominent and culture-defining partners,” Jen Foyle, president and executive creative director, said in a conference call Tuesday.
The brand hasn’t stopped at forming an all-star cast of celebrity partners. The latest campaign is in collaboration with Martha Stewart, and American Eagle is betting it will be a hit with Gen Z customers.
“Martha Stewart resonates with Gen Z, and this is a perfect example of what we’re trying to do,” Foyle said.
