2026-03-03T21:37:45.404Z
My youngest daughter, Tessa, just accepted an internship at PwC in San Francisco. We are so happy to have her back home for a few months after heartlessly leaving us 18 months ago to study accounting at Wake Forest in North Carolina.
What surprised me was that her internship wasn’t until the summer of 2027. I had no idea that these things were decided so far in advance.
With AI being reimagined so much, I can’t help but wonder what consulting will look like by the time she gets started. This week, another huge scoop from Business Insider’s Eugene Kim brings us some clues.
He reported on Proserve, Amazon’s in-house cloud consulting arm. This division contributes more than $10 billion to AWS’ annual revenue. Please read the full text. The key points are: AI is driving fundamental change within ProServe and offers a glimpse of where the broader consulting industry is headed.
We asked Business Insider’s Polly Thompson, who covers the Big Four, for her thoughts.
- I will confirm this Many trends I’ve heard From these companies. How to provide value how to claim it In the age of AI, that’s a big problem.
- ProServe focuses on technology consulting for AWS clients, and the Big 4 spans audit, tax, risk, and strategy. This diversification could make companies even more resilient. AI isn’t the only thing at work. For example, global instability has increased demand for complex risk consulting.
- The ultimate impact of AI on consulting remains unclear. Companies are adopting technology and adapting their business models, but the landscape is uneven.
- Employment shows inequality. McKinsey, Accenture, PwC Recruitment is being reduced. EY is increasing its entry-level hires across the board. KPMG There have been no changes in recruitment.
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