After months of testing, Amazon has released a generative Rufus, the AI-powered shopping assistantWe are announcing this to all US customers today.
The conversational shopping assistant is “designed to save customers time and help them make more informed purchasing decisions,” Amazon said. Rufus is available in Amazon's shopping app. Just in time for Prime DayIt will be held from July 16th to 17th.
Rufus, Amazon announced the move in January.According to the company, Rufus can answer specific questions about a product, such as how easy it is to maintain and what it's made of. The AI-powered assistant can also provide product recommendations and comparisons, as well as product updates. Customers can also use Rufus to track their packages and review past orders. Amazon said Rufus can also answer questions that aren't related to shopping, such as what you need for a soufflé or a summer party.
Amazon, the largest cloud provider, has its own AI Training and Inference Chips And a platform called Bedrock Developers build generative AI applications It has introduced AI into its Amazon Web Services cloud services, but the tech giant has not focused as much on developing AI products as rivals such as Google and Microsoft.
Last month, Amazon The AI chatbot, known internally as “Metis,” The chatbot will compete with OpenAI's ChatGPT. The chatbot will be accessible through a web browser and will be powered by one of the company's internal AI models, Olympus, Business Insider reported, citing anonymous people and internal documents. Olympus is reportedly more powerful than Amazon's public AI model, Titan.
In March, Amazon $4 billion investment in AI startup Anthropic Anthropic uses AWS as its primary cloud provider, and Amazon said it will use its AI chips to “build, train and deploy future models.”
