Amazon search now generates AI images of fake products [Video]

A.I. can While useful in many places, there are also many scenarios where it doesn’t make sense. Lately, Amazon has been packing its apps with AI, and now it plans to use it to generate images of fake products when you type in search terms.

Available starting today, the Amazon app generates images of products as you type words into the search bar. In the clothing example, Amazon shows how its AI bar generates products that match the user’s description, but the products depicted in the photos don’t actually exist.

Instead, the images are intended to be used to “find products similar to these AI images.”

Amazon explains that this aims to bridge the gap between “imagination” and “product discovery.”

Advertisement – Scroll to see more content

Amazon’s latest AI-powered search experience bridges your imagination with product discovery in the Amazon Shopping app’s search bar. A customer might want a shirt with a draped collar but don’t remember the term “cowl neck,” or maybe they want a sofa with woven side panels but don’t know the word “wicker.” Now, when a customer searches for a product using descriptive language like color, texture, or pattern, an AI-generated image instantly shapes the suggestions below the search bar, changing and refining as each word is added. Customers can tap the generated image that best matches their vision and purchase visually similar products. This feature works best when visual details are most important, and customers can experience this feature now when searching for items in apparel and home, with more categories becoming available over time.

Additionally, Amazon is rolling out several other AI updates to the app, including “AI-generated shoppable collages” to help customers “shop with style,” allowing users to add text to image searches, and adding a “More Like” shortcut for similar-looking products. Amazon Lens Live lets you interact with the real world and answer questions, and the Lens also adds home screen shortcuts and a Search Circle.

9to5Google’s opinion

Where should I start…

In addition to being extremely wasteful in terms of usage of AI resources, the idea of generating fake product images during searches seems extremely stupid. People go to Amazon to buy actual, physical products, so it makes no sense for an AI to search and create something that doesn’t exist.

Analyze millions of data using AI actual Searching for a product image on Amazon and displaying it during a search is a different matter, but creating a fake product out of thin air is confusing and sure to confuse customers when Amazon suddenly can’t find a product that matches the one they displayed in their search. Amazon’s pitch that it can bridge the gap between what users are looking for and what actually exists is a good idea, but not when the app just generates it. no matter what the user says.