Amazon plans to add AI to Alexa, but it may come at a cost

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Last fall, Amazon upgraded many of Alexa's features using generative AI, preparing to release a chatterier, more intuitive Alexa with a new, larger language model tailored for voice interactions. We announced the news that we are proceeding with. At the time, it was stated that this upgrade would be available to US customers sometime in 2024.

Amazon's decade-old voice assistant is getting a major upgrade

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There's currently talk that Google Assistant's biggest rival is finally getting a major AI overhaul, but it won't come at a cost. CNBC reports that insiders say Amazon is revamping its long-running Alexa voice assistant with generative AI and plans to introduce a monthly subscription fee to cover the cost.
Amazon plans to roll out a chatterier version of Alexa later this year, helping it compete with new chatbots powered by generative AI from companies like Google with Gemini and OpenAI with ChatGPT. , is expected to take a stronger position.

However, insiders say Amazon's Alexa subscription will not be bundled with the $139 annual Prime package. And Amazon doesn't seem to have decided on pricing yet.

All the big tech companies with digital assistants are working hard to leverage AI to maintain their edge. Recently, Google released Gemini, an advanced AI system. Gemini is good at understanding information such as text and returning comprehensive answers. Gemini will play a key role in everything at Google, including the Assistant.

OpenAI recently made waves with its announcement of GPT-4o, boasting capabilities for two-way conversations that go much deeper than Alexa's small talk. For example, conversations can be smoothly translated into different languages ​​in real time.



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