Amazon Web Services has launched Elemental Inference, a new service that allows broadcasters and streamers to automatically generate vertical video content and highlight clips in real-time for mobile and social platforms.
The service uses AI-powered vertical video trimming to transform live and on-demand scenic broadcasts into mobile-optimized formats such as TikTok, Instagram Reels, and Snapchat. It also uses advanced metadata analysis to identify key moments and generate highlight clips from live content.
By using agent AI applications that require no prompts or human intervention, broadcasters can scale their content production with the system automatically adapting content to each platform without adding manual workflows or production staff.
In beta testing, a leading media company achieved over 34% savings with AI-powered live video workflows compared to using a multi-point solution. The service achieved delays of 6 to 10 seconds, compared to several minutes with traditional post-processing approaches.
“AWS Elemental Inference demonstrates the power of the Fox Sports and Amazon Web Services partnership to quickly turn innovation into real-world impact,” said Ricardo Perez-Selsky, senior director of digital production operations at Fox Sports. “What began as a hackathon concept to address the reality that nearly 90% of Fox Sports Digital content is consumed vertically has evolved into a production-ready, machine learning-driven solution built for live sports at scale. Over 18 months, Fox Sports and AWS worked together to train and refine a custom model that understands the editorial nuances and creative standards behind Fox Sports’ vertical highlights.”
“This solution, powered by AWS Elemental Inference, integrates seamlessly into our existing live production and distribution workflows, enabling real-time creation and delivery of vertical content to fans across multiple major sports leagues. This collaboration highlights how AWS services can accelerate innovation, streamline media workflows, and unlock new fan experiences. As we expand our digital sports coverage and push the boundaries of what’s possible next year, we look forward to working with AWS We look forward to continuing to build on this foundation.”
Companies that have signed on to use the technology so far include Fox Sports and NBCUniversal.
AWS Elemental Inference is available in the US East (N. Virginia), US West (Oregon), Asia Pacific (Mumbai), and Europe (Ireland) regions.
