Mike Hopkins, head of Prime Video & Amazon MGM Studios, has announced changes to the company's leadership structure, putting a new focus on AI.
The new Executive Restructuring will place the US Prime Video business under the supervision of VP and global sports and advertising Jay Marine. Prime Video's current VP US Albert Cheng will play a new role in a company that leads its investment in artificial intelligence and the creation of new tools.
This integration under the advice of the Marines has enhanced his position in the company. He will continue to lead the company's global sports and advertising operations.
Cheng's role not only considers AI investments from an innovative technology perspective, but also works directly with the Amazon MGM Studios team to lead AI integration in content creation.
“Alongside the studio's tech team, Albert will lead the creation of content, focusing on empowering the best filmmakers and showrunners to do the most innovative work in AI, and in doing so, creating even higher quality content for customers.”
Amazon bosses also have one reason for the need for a restructuring, so that “single thread leaders” can drive faster and more efficient decisions.
“The second is the speed of lightning that AI is augmenting and accelerating the way we work and guiding new opportunities to create and distribute the entertainment and sports our customers love,” Hopkins said.
Marine has been with Amazon since 2002 and has increased her rankings on her Kindle unit. He spent two years as a special advisor to Jeff Bezos at the time. In 2015 he united as VP of Prime Video in Europe and India. He was promoted to VP and Head of Global Sports and Advertising in 2023.
Cheng joined Amazon in 2018 after playing senior business and digital roles at Disney and ABC. He was Amazon Studios Chief Operating Officer before his promotion to VP on Prime Video.
These announcements come just days after Prime Video unveils a new bundle option using Foxone and Wonder Project.
