Amazon Ads has launched an AI-powered video generator in Australia to help small advertisers quickly and easily create video ads. This tool is designed to help small businesses save time and resources on video advertising.
Today, Amazon Ads announced the expansion of its AI-powered Video Generator to businesses and brands in Australia. This easy-to-use creative tool allows businesses of all sizes to easily create high-quality video ads within minutes. With Video Generator, advertisers can simply upload a product image, an existing product video, or a product detail page from Amazon.com, click Generate, and receive six realistic, high-motion videos showing their product in action, all at no additional cost.
Video Generator leverages existing product pages and Amazon audience insights to create multi-scene videos with smooth transitions and background music, and its intelligent summarization feature extracts key clips from existing videos to optimize ad formats. With these features, Video Generator brings your products to life by creating professional-quality videos that showcase your products in realistic scenarios.
Video Generator requires no video production expertise, special equipment, or additional budget. Brands that have traditionally lacked the resources for video production can use this tool to create engaging video ads that resonate with customers.
For Australian small and medium-sized businesses (SMBs), Video Generator also addresses an important time-saving need. A 2025 study commissioned by Amazon Ads estimates that small business marketing leaders can save approximately 7.3 hours each week, or approximately 45 business days per year, by implementing AI tools to create and manage advertising campaigns.
Video Generator provides these time savings, allowing small business owners to focus on what matters most: growing their business and serving their customers.
“Video advertising has traditionally required significant resources that are out of reach for many small businesses. For Australian small businesses, time and resources are at a premium. Every hour saved can be spent growing your business and better serving your customers,” said Willie Pan, Managing Director, Amazon Ads Australia and New Zealand. “With Video Generator, we are democratizing access to sophisticated video advertising tools, enabling Australian small and medium-sized businesses to inject creativity into their brands. Businesses of all sizes can now create engaging video content that brings their products to life and drives real business outcomes.”
This tool provides advertisers with powerful features such as:
• Showcase your product in action: Create realistic, high-motion shots that show your product in use in everyday situations, such as a watch on a wrist or a toy being actively played with, to help shoppers visualize your product in their daily lives.
• Multi-scene storytelling: Create engaging multi-scene videos with smooth transitions, text animations, and background music, allowing brands to showcase their products in different ways and in different settings.
• Choice and variety: Brands can simply click “generate” to generate six different video options in just 3-5 minutes.
• Intelligent video summarization: Advertisers can upload existing videos from social media, demos, or tutorials, and Amazon’s advanced AI technology identifies and extracts key clips and summarizes them into optimized ad content to generate new videos in the right format and length to use in ad campaigns.
• Brand customization: Incorporate your logo and change headings to maintain brand consistency. Comprehensive editing tools allow advertisers to adjust logo placement, giving advertisers more control over their final video ads.
• One-Click Convert: Instantly transform product photos into multi-scene video ads, helping shoppers better understand product benefits and make more informed purchasing decisions.
Proven success and accessibility
Since its launch last year, brands using Video Generator in the US are already seeing significant benefits with tens of thousands of campaigns submitted using the tool. The technology has shown strong growth, with more than a 4x increase in the number of campaigns sent using Video Generator in Q3 2025 compared to Q2 2025. Notably, over 60% of products promoted using Video Generator have never been promoted with Sponsored Brands video before, demonstrating how this tool can bring video advertising to new advertisers.
“Before Amazon Ads’ Video Generator, it would take days or even weeks to create high-quality ad creatives,” said Chao Wang, operations manager at Australian stationery brand Vignette. “Having access to a tool like Video Generator is a game-changer for small businesses like mine because it allows us to create product videos in a fraction of the time, allowing us to test more ideas and move faster. This allows us to showcase our products in a more engaging way, increasing both our click-through rates and overall conversions.”
In Australia, during the beta launch, more than 12% of advertisers launching Sponsored Brands videos for the first time used videos created with Video Generator.
“Previously, we spent too much time and resources creating video ads. With the release of Video Generator, we now have access to an easy-to-use tool to develop sophisticated video ads,” said Eugene Chen, founder of The Sneaker Laundry. “With this tool, you can expand your advertising to include video advertising and effectively support business growth.”
Available now through Creative Studio
Video Generator is now accessible through Creative Studio in the Ad Console, providing a central location for creative tools in Amazon Ads. This integration will streamline the ad creation process for Australian advertisers, making it easier than ever to develop engaging creative assets.
Ever-evolving technology
Amazon Ads’ generative AI journey for advertising began with Image Generator, which simplifies the creation of still images. With Video Generator, Amazon Ads takes another giant leap forward in creative capabilities while maintaining the simplicity that advertisers of all sizes can access these tools. This commitment to innovation means that Video Generator is rapidly evolving and the underlying model is being improved every day.
Video Generator is available for Sponsored Brands videos at no additional charge.
About Amazon ads
Amazon Ads provides full-funnel advertising solutions that help businesses of all sizes achieve their marketing goals at scale. Amazon Ads connects advertisers with relevant audiences through first-party insights. Extensive reach across premium content from Prime Video, Twitch, third-party publishers, and more. The ability to connect and directly measure campaign tactics across awareness, consideration, and conversion. Generative AI delivers the right creative at each step. For more information about Video Generator, visit https://aistudio.amazon.com?utm_source=mighty_mumbrella / https://advertising.amazon.com?utm_source=mighty_mumbrella.
