MUMBAI: Amagi has introduced an AI-powered artwork engine designed to take one of the most tedious tasks in streaming out of human hands: resizing and reworking visuals for every conceivable platform.
This new feature, part of the Amagi Now platform, uses the company’s Amagi Intelligence layer to transform raw video into fully formatted, platform-ready promotional artwork in a single workflow. In an industry where a single title can require dozens of visual variations for high speed, OTT, connected TV, and social media, promises are easy. This will reduce manual labor and give you more time to be creative.
Rather than starting from a template, the system starts from the content itself. It scans video frames and picks up clues like composition, emotion, and narrative context to identify the single image that best captures the story. The selected frame becomes the basis for everything that follows, and is only reviewed and fine-tuned by the editorial team.
The engine will start from there. One approved image automatically adapts to multiple formats, from widescreen to portrait, and everything in between, while preserving framing and adhering to platform-specific layout rules. The result is a neat trick: consistency without compromise and speed without disruption.
Importantly, the entire process remains within the Amagi ecosystem. Teams can add logos, overlays, and title treatments directly within the platform, and built-in controls ensure all changes are tracked and approved without endless back and forth.
The implications are significant for media companies juggling global distribution. Artwork that once took days can now be completed in minutes, reducing repetitive tasks, rejection cycles, and operational overhead.
Amagi co-founder and chief technology officer Srividhya Srinivasan said the move is about more than efficiency. She noted that as the number of platforms increases, the final step of putting the right visuals in the right place has become a bottleneck. The company aims to free up creative teams while preserving storytelling by teaching AI to understand the “soul” of a story.
This feature is already available to Amagi Now users and is scheduled for wider rollout starting in the second quarter of 2026.
