Washington (TNND) – Artificial intelligence is no longer just a futuristic concept or behind the scenes tool. Now it plays a key role in how the film is made.
Ai of modern filmmaking
AI is becoming an important part of the filmmaking process, not specifically replacing performances. According to reports from the BBC, in Brutal Person, AI was used to adjust the accent of foreign languages while keeping the voice of the original actor intact. At Emilia Perez, AI expanded her vocal range by blending the lead actress's vocals with the vocals of another singer. This is an approach that traditional editing tools cannot do.
This shows a change in how Hollywood views AI. It was once considered a threat, but it is now recognized for its creative potential, especially during the strikes of writers and actors last year.
Speed up animation production
AI is also making animation much faster. For example, consider the Lion King. According to a survey by Cartoon, the original 1994 film was completed by over 600 artists over three years.
Now, the timeline is fundamentally shortened. Lionsgate vice president Michael Burns told New York magazine that it would be possible to produce an entire animated film in less than three hours with AI. The claims are ambitious, but reflect a broader trend. AI is streamlining what used to be a long-standing process.
AI government rebrands to keep pace
As AI continues to grow across the industry, the federal government is coordinating its surveillance approach. This week, Commerce Secretary Howard Lutnick announced the rebranding of the AI Safety Institute. It currently functions as an AI Standard Innovation Center (CAISI).
According to the Commerce Department, Caisi still studies AI-related risks, such as cybersecurity and biosecurity, but also serves as a major government communication with private, high-tech companies. The focus is shifting to innovation, standard development and voluntary partnerships with developers to guide the safe and effective use of AI in both the public and private sectors.
What's coming next
These developments suggest a new phase in AI. It involves governments and industry working together more closely to shape the future of technology. For Hollywood, that could mean greater access to AI tools under clearer guidelines. For the wider economy, it shows an increasing push to harness the possibilities of AI, but it manages its risks.
