The AI assistant helps users gain high-quality insights through intelligent citation and quickly generate emails, reports, presentations and more from information in PDFs and other document types like Word, PowerPoint and meeting recordings.
Chandra Sinnathamby, Director, Asia Pacific Digital Media B2B Strategy & GTM, Adobe;
“Business people spend a lot of time just looking for information,” says Sinnathamby. “The Acrobat AI Assistant does two main things: first, it summarizes that document. Second, it helps users save a lot of time by quickly getting to the gist of each document.”
One practical application of this technology is in the legal field.
“One of our clients is an in-house legal adviser for an organisation who, as part of his job, has to read four to five court decisions a day,” says Sinathamby.
“By summarizing these decisions, the AI assistant helps legal advisers quickly grasp the key points and make faster, more informed decisions, saving them 30 minutes a day and 2.5 hours a week.”
AI assistants can also cater to wealth advisors who need to consolidate information from various reports to provide comprehensive advice to clients.
“A really cool solution that we’re currently offering one of our clients is enabling their advisors to pull multiple reports from different parts of the business,” says Sinnathamby.
Using an AI assistant makes it easier for advisors to streamline processes and extract relevant data to provide timely insights.
Additionally, the integration of AI into content creation is democratizing access to advanced tools that were once the domain of experts.
“We’re building all of this into existing technology that people are familiar with, making it accessible to everyone,” Sinathamby emphasizes. This approach makes AI-powered tools accessible to users of all backgrounds and skill levels.
Addressing concerns about security and ethics, Sinnathamby emphasizes Adobe's commitment to protecting data.
“Adobe PDF is one of the most secure formats for transmitting information. We develop our AI capabilities in strict compliance with our AI Ethics Framework to ensure all output adheres to key ethical principles,” says Sinnathamby.
Looking ahead, Sinnathamby outlines future directions for integrating AI capabilities into existing workflows.
“We're just getting started with these new AI capabilities. We'll continue to introduce new capabilities to drive greater benefits and efficiency for businesses.”
AI is a necessity, not a luxury
According to Sam Despo, digital pioneer and founder and director of Pulp Digital, AI is no longer just a luxury but has become a necessity for businesses looking to stay ahead of the curve.
“The companies that are leading the way today are embracing AI, they're not resisting it,” says Despo, whose agency has helped more than 250 Australian businesses grow using viral strategies.
Despo emphasizes the importance of understanding and recognizing the transformative power of AI in a changing industry.
Sam Despo, founder and director of Pulp Digital;
“Don't resist. Find a way to incorporate AI into your business,” says Despo. “AI is changing the way business operates, and companies that resist this change risk being left behind.”
Despo says one of the main benefits of adopting AI is that it can increase productivity and streamline processes. “Our process today is to pull reports and have our AI assistant create summaries or ask specific questions, and that really helps streamline the process,” Despo says.
Meanwhile, integrating AI tools such as Photoshop and text-to-image conversion has enabled his business to efficiently meet the growing demand for digital content.
“AI has really helped our agency grow and increase the number of clients we can take on and our capabilities. And we don't have to hire an entire team. We can just hire one person who has the capacity to do more. This has helped our agency grow without having to hire a lot of new staff or do a lot of training.”
However, as businesses leverage AI to drive growth and efficiency, it will be important to deploy these technologies responsibly.
Despo says companies are evaluating the need to maintain a human touch in the content creation and decision-making process.
“A big part of our agency is the personal touch, so we’re not going to just generate AI-driven content,” Despo said.
Despo envisions a future where AI is seamlessly integrated into every aspect of business operations, and he encourages companies to adapt to this evolving environment by embracing AI technologies and fostering a culture of innovation.
“Embrace AI, understand it and use it,” Despo says. “Companies excel when they seamlessly implement it into their business. Understand AI, figure out how to best use it, and evolve from there.”
For more information, visit Adobe.
