The fear that artificial intelligence will replace humans is evident throughout the industry. Experts argue that a full acquisition is still years away, but one area where AI is already beginning to make that mark is corporate communication. According to a new study, one in four press releases and job posts is created using AI tools such as ChatGpt and Gemini.
A new study published in Journal Patterns has announced about one in four press releases since the November 2022 ChatGPT debut was generated by AI tools. During the study, researchers analyzed thousands of texts from platforms such as Newswire, Prweb, and Prnewswire (via Gizmodo).
One area where users automate press release writing with AI support is in the science and technology sector.
The researchers also looked into job postings on LinkedIn and other platforms. In their research, they discovered AI-generated languages in about 6-10% of the listings, with small businesses reaching almost 15%. The study also observed a sharp rise in English press releases of AI writing from the United Nations. Researchers say AI-generated releases from the United Nations have increased from over 3% in 2023 to almost 14% in 2024. The findings highlight that AI-generated texts have become a daily function of both employment and corporate messaging.
Interestingly, AI adoption has grown rapidly, but now it appears to be levelled. According to the report, the press release peaked in December 2023 with 24.3% AI usage, resulting in a stabilization just below that mark. The job list shows a similar pattern, with the text generated in AI reaching a high point before it tapered. UN communication continues to grow, but growth is occurring at a slower pace. It suggests that organizations may balance human surveillance with machine efficiency.
This study investigated how individuals interact with AI writing tools. By analyzing more than 687,000 complaints filed with the US Consumer Financial Protection Agency between 2022 and 2024, the researchers found that around 18% likely have AI-backed. Interestingly, people in areas with low education achievement tended to use AI to create complaints, challenging the assumption that new technologies would be adopted primarily by younger or more educated users.
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