Pandemic-era interactive workout mirrors are getting an equal amount of beauty.
Dubbed “Swan Beauty,” the new AI and AR mirror features skin analysis, product recommendations, daily tracking, creator content, and a product sales marketplace, and will debut on January 14th for $795 and eventually roll out to select Cos Bar doors.
In addition to Vanity Mirror, there is also an iOS app that tracks skin analysis and manages product refills. The included membership starts with a 30-day free period and then costs $9.95 per month or $94 per year.
Colby Mitchell, the brand's co-founder and CEO, said he started his career selling medical products and came up with the concept after working out with an interactive mirror during the pandemic.
“I started looking and couldn’t find anything beautiful,” Mitchell said. “So we thought, what if we took a brand partnership and sold directly from Miller? Three and a half years ago, we started building Swan.”
Mitchell described the company as a “new technology and beauty platform.” The hardware comes in two colors and features a 15.6-inch Samsung OLED touchscreen, adjustable LED light surround, 4K camera, and integrated speakers and microphone. Greeted with daily positive messages, users can perform regular skin analyzes, build routines, purchase products, and follow creator-led tutorials from professional makeup artists, all on-screen.
“From there, when you set up your mobile, it will ask you multiple questions to accommodate the algorithm and provide you with the beauty advice you need,” she said. You can tell by the seven major signs of aging identified by the Skin Analysis feature. The algorithm was developed in conjunction with dermatologists to score pigmentation, wrinkles, texture, redness and UV rays. [damage]acne and oiliness.
“Then watch tutorials and follow skincare, makeup, and hair steps,” says Mitchell. “We've been working with influencers and creators. They're also saved on your phone so you can reuse them on TikTok and Instagram. We're making this work seamlessly with other platforms.”
Given the multifaceted nature of the product, Mitchell is looking to expand the business in several different ways, from recruiting brands and creators to selling directly to customers and perfecting its retail strategy.
“We have some features in development, and we plan to add education as well,” she said. “I want to go to market and get feedback on what features to add. We are partnering with more big-name makeup artists and estheticians every day.”
Although the product is expensive, Mitchell expects it to resonate widely. “We have a 14-year-old girl who is excited to meet influencers and learn tutorials. We have all kinds of creators of all ages. And we have my mom and stepmom who don't want to be left out of this mix. We're speaking to all demographics,” she said. “It's also accessible through an app, which is great. Anyone can download the app. We're aiming for an affordable beauty computer.”
