hAllwood Media has signed Imoliver, dubbed in a press release as the top streaming “AI Music Designer” on AI Music Platform Suno.
To begin the deal, Imoliver will release “Stone,” a song originally released on Suno, to all streaming services on August 8th. Given that some streaming services, including Spotify, still don't have AI music-specific policies, Imoliver is expected to generate streams like other artists, unless they break other rules such as spoofing, spam, and artificial streaming.
Through Imoliver's new deal with Hallwood, he wins new marketing, promotions and artist services, making AI music even more successful. iMoliver is scheduled to drop its debut album on October 24th. The press release states: “In the coming weeks, Hallwood will be releasing a series of new singles from creators that will be supported by visual storytelling and audio content that showcase this exciting new talent, and will help music fans understand this new medium better and understand how the role of music designers fits into the tapestry of creative music making in the age of AI.”
Hallwood Media is a multi-faceted music company that develops talent through its recording, management, publishing, distribution and product departments. Helmet (and founded) by former president of Geffen Records Neil Jacobsonhas long advocated innovation in the music business. Hallwood Media Ventures was founded in 2021 with his partner through his investment division. Todd LawenJacobson has funded Disco, Splice, Soundful and other music technology companies.
Imoliver's label trading news comes exactly one day later Billboard We have published a story detailing the rise of a new class of music makers who make a living by generating AI music and distributing it to social media and streaming services. These creators exist primarily as outsiders in the music business, but without traditional label deals or signing tours or selling products, AI-generated and supporting works compete for completely human songs on platforms like Spotify and Apple Music. Imoliver was the first of this class of AI Music Content Creators and signed record deals with established music companies like Hallwood.
In a statement, Jacobson said of the transaction: “New River represents the future of our medium. He is a music designer standing at the intersection of craftwork and taste. Sharing his journey, the world will make it special with the dexterity behind his work.
Imoliver said, “Signing with Hallwood is a huge moment not just for me, but for the future of music. It's that the industry is ready to embrace new ideas and new ways of creating. This is not about replacing artists, but expanding what is possible.”
Mikey ShulmanSuno's CEO adds: “This is a milestone. Not just for Oliver, Hallwood and Sno, but for the future of music. It emerging from new platforms, creating new kinds of content, demonstrating that the future of music is more vast and inclusive than it is today.”
