GoPro is dying. The once-iconic company, giving everyday heroes a way to film backflips, waterslides and skydiving, has seen its stock somersault nearly 99% from its 2014 peak.
But can AI turn its fortunes around? The company hopes it might, and yesterday executives shared: go pro Subscribers have contributed more than 500,000 hours Since testing began in July, we’ve added video content to our AI training program. that‘It’s an attempt to make a business out of selling users’ personal videos to data-hungry AI hyperscalers desperate to get their hands on every unique dataset as video emerges as one of the most popular formats.
At yesterday’s financial results conference, the company said,‘The CEO said GoPro will begin recognizing revenue from this project (split 50-50 with contributing users) in the first quarter of this year. A few months ago, one Reddit user suggested that GoPro would pay “up to $10 per hour of video to share cloud footage.”
POV: Income is decreasing.
For the company itself, an increase in sales is a possibility.‘As the dying action camera brand recently reported, it’s not coming soon. $652 million Revenue in the most recent financial year was down a further 19% year-on-year.
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In a classic business tragedy in which first-mover advantage is erased by fast-followers, GoPro lost its lead in the action camera market when cheaper Chinese-made alternatives emerged. DJI and Instagram 360 has landed with eye-catching features developed using deep pockets from the drone business. A smartphone with excellent waterproofness and durability‘It didn’t help, and after an expensive experiment in 2016 to expand into drones, a market that DJI had dominated, GoPro’s already precarious lead finally flipped, ultimately disappearing in less than two years due to “margin challenges.”
Maybe user videos of ski trips, mountain biking, family gatherings, etc. will be enough to reinvigorate the camera business.
