Take-Two Interactive CEO Strauss Zelnick uses the old adage ‘a rising tide lifts all ships’ to explain how AI will impact the interactive entertainment market. says that any efficiency may not last long as developers redefine what is possible. in terms of quality.
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The AI gold rush is here. Everyone is getting into AI, especially Microsoft and Google, who have spent billions of dollars accelerating this new data scraping market in hopes of revolutionizing the technology industry and ad serving. While AI poses a threat to certain existing jobs, in theory it could ease the burden of traditionally tedious tasks such as game development for studios including those under the Take-Two Interactive umbrella of Grand Theft Auto. increase.
and Recent interview with Bloomberg TechnologyTake-Two Interactive CEO Strauss Zelnick shared his thoughts on AI, saying artificial intelligence could actually help streamline game production in many ways. That said, developers just strive to raise the quality bar as high as possible, and the effect may be short-lived.
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“Usually I’m a skeptic here, but I really believe in it because we’ve been using AI and machine learning all along. That’s what interactive entertainment is all about. That being said, artificial intelligence is so contradictory that it becomes machine learning.” Zelnick said in an interview.
“What I think will happen with these new revolutions that you are seeing right now is that it will be an upward trend. These are new tools that will benefit everyone, especially ours. It’ll make the job easier.” It’s the kind of work nobody really enjoys. But in any kind of work, the chances of that happening are zero…”
Zelnick was interrupted by the question of whether games could be faster to market if they were coded by AI. he replied:
“I’d like to say it’s going to be faster and cheaper, but of course what’s going to happen is that everyone’s demands for quality will increase. So in the history of entertainment, the development of technological tools has actually reduced the overall cost of There’s little evidence that that’s actually happening in entertainment other than recorded music.
“With recorded music, the cost of producing music has come down significantly. With $500 worth of gear, you could make music in this room. Thirty years ago, it never was.” .
“But outside the music business, the ever-increasing demand for quality continues to drive up production costs. That is exactly what AI enables. everyone can do things better, faster, cheaper, and then we start thinking, ‘What can we do, what can we offer consumers in terms of quality and engagement? It’s just a matter of broadening your horizons.”
Zelnick also made an interesting remark about artificial intelligence to investors at TTWO’s recent 2023 earnings call.
On the conference call, Zelnick said there was no evidence that AI could be used to create real games, and that machine learning and artificial intelligence techniques by their very nature clash fundamentally with game development. AI and ML are backwards because they have to work with data and information that already exists, whereas game development is forwards because they have to create things that don’t exist yet.
Below are additional transcripts of Mr. Zelnick’s call. motley fool:
“The latest developments in AI are surprising and exciting to many people, but they are exciting to us, but not at all surprising. It’s about being able to do things and work more efficiently.” If we’re talking about tools, they’re just better, more effective tools.
“I wish I could say that advances in AI make it easier to create hits, but of course that is not the case. No. Genius believes we will always be.
“But I think the development of AI will make our jobs much easier and more efficient, and we are definitely looking forward to that. doing.
“Regarding AI and mobile, I think your question is, can generative AI allow people who are not in business to create mobile hits like ChatGPT, for example? [Let’s say] I have a great idea for a new mobile hit. Oh, by the way, write the code for me too. You can still do that, but try it. Then you will know what happens. Because we’ve certainly tried it around here.
“And no, you wouldn’t make a hit that way.
“Remember, what you’re seeing in AI, and will always be, is computing on datasets, or at least the large language models that sit here today. And in the future. You may not be looking at the language at scale.” Even if the model changes, you will continue to refer to the dataset and compute.
“And datasets are by definition backwards, and hits in the entertainment business are by definition forwards.
“No matter how ‘intelligent’ I am, I use quoted words in quotes, sometimes multiple quotes. Machines are machines, and looking to the future is No. Machines can make predictions based on datasets, using large data.” Compute and use large language models. Never before have we seen the possibility of performing natural language queries and getting natural language results, so we are all very excited about what we are seeing. It looks incredibly cool.
“But to confuse that result with intelligence and creativity is like confusing magic with magic. It’s not magic. It’s still magic. So that’s what this problem is for me.
“AI doesn’t allow humans to push buttons and create hits. and it will make it easier for everyone.”
