AI-generated actress Tilly Norwood releases a music video for the song that won’t win any awards.
The title of Norwood’s debut single and music video is take control begins with the announcement that it was created by “18 real people.” Then, launching into an AI pop ballad, Norwood sings, “When they talk about me, they don’t see. Human brilliance, creativity. Behind the cord, behind the light. I’m just a tool, but I have life.”
Norwood is a fictional character created by Eline van der Velden, founder of UK-based AI production studio Particle6 and its AI talent arm Xicoia. The release comes ahead of Norwood’s acting debut, scheduled for later this year, and provides an early introduction to the Tillyverse, an entertainment world in which AI characters “live, interact, and work.”
The four-minute video shows Norwood performing in a variety of environments, including on a London rooftop, inside a bathtub, and flying through the air on a flamingo-shaped inflatable. Pink flamingos appear throughout the video and are a recurring visual motif for the character. Other scenes show Norwood getting into a limousine, performing in front of a stadium audience, and traveling through city streets with the London skyline in the background.
The music was generated using the AI platform Suno, and the video was produced by Particle6 using a combination of widely available AI tools and the company’s proprietary creative process. The production also used performance capture, with van der Velden acting out Norwood’s movements and facial expressions.
The project follows industry attention last year when van der Velden revealed that agents were interested in playing AI characters. The prospect drew criticism from some in Hollywood, including actor Emily Blunt, who said the idea was “horrible”.
Van der Velden emphasized that the project is not meant to replace performers, but to explore creative technology. “Tilly is and always has been a way to test the creative capabilities and limits of AI, without taking anyone’s job away,” she says. hollywood reporter.
She also emphasizes that human involvement remains central to the process. “But at the end of the day, it’s still important to emphasize that even with great new technology, great AI content doesn’t happen quickly. It always requires good ideas, good taste, direction, judgment, and time. In other words, humans remain at the center of it all.”
