Bureau, Odishabalta
Bhubaneswar: In an incredible blend of technology and tradition, Odisha-based deep tech startup ZTOP IoT Solutions Private Limited has announced its latest cultural initiative, Jaga Katha. ZTOP is known for its pioneering and painless solutions for needle-based medical procedures in epithelium, an Indian medical device made in India for the global market, and currently leads artificial intelligence to enter the spiritual and cultural space with the same enthusiasm for innovation, narrating dedicated narratives in visually and emotionally engaging forms.
The debut music video for the series is the first AI-covered dedication in Hindi, designed to reach a wide Indian audience, centered around the legend of legendary Bedi Hanuman. The story weaves melody, mythology and modern visuals to tell a sacred story deeply embedded in Jagannath culture. With plans to release versions of Odia and other regional languages underway, this initiative promises to be a multilingual homage to Odisha's spiritual heritage.
Jaga Katha of ZTOP is driven by a mission to resonate with ancient wisdom in the digital generation, seeking to divide Puri's cultural fabric using the universal language of music and the infinite possibilities of artificial intelligence. “Our goal is to preserve these timeless stories and present them in a way that speaks to today's youth while maintaining their spiritual authenticity,” said founder Abanis Nayak, ZTOP IoT solution. The initiative has already won the support of several cultural and literary stubborns, including Dr Devi Prasanna Patanayak, Sri Rabbi Narayan Rhasa Sharma, Sri Manoj Kumar Yena, Sri Anil Diehl and SMT. Panchami Manoo Ouil and Sujit Mahapatra of the Bakul Foundation – that encouragement lends the project their strength and soul.
In the first phase, Jaga Casa aims to release five to six music videos, each focusing on a unique story rooted in Puri's lively religious landscape. These videos aren't just about storytelling. It is a digital pilgrimage aimed at curiosity, Kindle devotion, and reconnecting young people in particular with intangible cultural heritage.
ZTOP IoT Solutions extends our sincere appreciation to Bakul Foundation, Nishant Nihar, Kamal Rathi, Kumar Aurojyoti and all the wealthy people who supported this visionary journey. As Jaga Kata curtains rise, starting with the story of Bedi Hanuman, the startup invites you to experience a dedication to rethink it through the lens of technology.
