At Snø, an indoor ski area in Oslo, Norway, ski racers use new technology that can improve their training process: artificial intelligence assisted video replay.
Developed by a Portuguese high-tech company and called Snow Eye, the system allows you to simultaneously shoot four ski race lanes via two cameras.
Snow Eye recognizes that using AI to identify racers between clothing and style. They then generate individual high-resolution videos, and the camera appears to have followed each skier.
Kai Groningsweater, ski racing coach for Norwegian national team, said in a press release that the video system has freed up coaches' time, allowing them to spend more time communicating with athletes instead of filming their training.
“It definitely has great value. At least as good as the cameras we've used ourselves,” Grønningsæter said. Tap or click on the video below to see the technology in action. Read more about Snow Eye.
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Reviews of the training video will help ski racers improve and adjust their techniques, noted Norwegian ski racer and Olympian Seal Ease Sjeansund. “I didn't know it had become this good. It's so simple. It's something we can use. It's great,” she said of Snow Eye.
Stjernesund is joined by other Snø skiers who are trained to create Norwegian national teams as looms for the 2026 Milan Cortina Winter Olympics.
This season, Snow Head, Ole Christian Mork, hopes that snow eye installation will bring benefits to them.
“It was heartbreaking for our Norwegians. Our dream is that this technology can help our athletes win one hundredth of those. [of a second]Mork said.
Andrew East and Alessandro Fracassi co-founded Snowey. The two previously launched Surf Eye, a similar video system that continuously shoots on beaches and wave pools. “Skiing slopes were a natural choice because filming athletes is difficult and brings together a lot of coaching resources,” Frakassi explained the jump from water to snow.
Fracassi added that translating technology into skiing has certain challenges.
They had to train their AI to recognize certain lanes and pick up coaches who could appear in the frame. Now, he says the snow eye system “works seamlessly.”
Fracassi and East's companies are in discussions to bring Snow Eye to more ski resorts around the world. Fracassi imagines that casual skiers may think that they also use the system to improve their skills or simply remember the time they spent in the mountains.
Snow Eye.
As the AI boom continues, several companies are beginning to apply technology to snow sports. The X-Game, which debuted an AI-powered judge at last winter's snowboarding competition, sparked controversy. Fans feared that AI might abolish human judges altogether.
However, Jeremy Bloom, CEO of X Games and founder of AI-Judging Spinoff Owl AI, said Forbes Earlier this year, our goal is to improve equity. “It's not about replacing judges or judges, it's about helping them make the right phone call.”
Meanwhile, Burton recently confirmed that he used AI to create new snowboard graphics.
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This story was originally reported by Powder on September 5, 2025 and first appeared in the news section. Click here to add the powder as your preferred sauce.
