news: Fermenta Brands, a global manufacturer of gut-healthy snacks, achieved a 200% increase in organic sales activity after implementing Popcorn.co’s AI video production and distribution platform. Demand generation report.
Over six weeks, Fermenta published more than 40 videos across three different brand voices (Daal Snacks, Suu, and Gutsy) without increasing its headcount. After the campaign, Fermenta saw an increase in organic searches for its brand on Google without paid advertising.
“We realized this wasn’t a content experiment. This was a growth channel,” said JP Watson, Sales Operations Manager at Fermenta.
Zoom in: Popcorn is an AI video production showrunner that puts a group of agents in charge of aspects of production such as co-writing, co-producing, editing, camerawork, research, wardrobe, etc. to produce videos that can be released on a schedule on behalf of a brand.
Popcorn can automate your entire production by following voice or text prompts.
- “The creative brief is passed from the research agent to the wardrobe agent in the background,” Popcorn CEO Adi Seidman told EMARKETER. “If agents aren’t being briefed (by humans) along the production process, they’re going to fill in the gaps.”
- Sideman says the platform ingests live internet data, brand assets, stock libraries and even stock prices to generate timely, on-brand content.
- “We then handle scheduling, publishing, optimization, and audience learning across multiple social verticals, including YouTube, Instagram, and more,” Seidman says.
You can try Popcorn for free, but credits range from $50 per month for 14 videos of 30 seconds or less to $1,000 per month depending on publication volume.
Brand impact: Unified agent tools like Popcorn can condense a set of AI tools (script generators, video editors, scheduling software, analytics dashboards) into a single agent workflow. This allows lean in-house teams to operate like large media organizations by maintaining always-on publishing without hiring producers, editors, or social managers.
However, relying heavily on automated production can result in homogenized and less differentiated content. AI slop. Additionally, if your brand identity isn’t actively protected or your competitors are using similar agent templates, your audience can quickly become fatigued.
Tools like Popcorn can save you a lot of production time that can be reallocated. With this extra time, marketers’ attention can shift to ensuring brand values and quality are consistent across output.
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