Adobe expands the leadership of Creative Ideas, a massive extension of Adobe Firefly. This is the destination for AI-assisted content ideas, creation and production, bringing fireflies images and video generation to your phone. Firefly's new iOS and Android apps are available today, giving creators the freedom to explore ideas and generate and edit images and videos from anywhere using AI.
Firefly's web and mobile apps deliver creator ideas as a standalone experience, syncing seamlessly with Adobe's Creative Cloud applications to enable project continuity and streamline creative workflows from ideas to production.
Available in public beta on the web, Firefly Boards adds videos to AI First Mood Board surfaces to change the way creative teams introduce and collaborate on concepts, and creative professionals work together to reiterate media types in AI-powered video and image editing.
In the growing ecosystem of Adobe's Generating AI models, IDEOGRAM, LUMA AI, PIKA and runway models provide the flexibility to experiment with a variety of aesthetic styles, along with image and video models from OpenAI, Google, and Black Forest Labs.
The Firefly app empowers creators to generate assets across different media types and explore in different AI models in a single destination with creative control, repeating concepts, collaborating, and bringing them to production.
For example, authors use style and structure references to generate a style or composition image of the uploaded reference image, expand the image, and edit assets by using brushes to remove objects from new objects with Generation Extension, Generation Delete, and Generation Fill.
You can generate images based on a 3D scene with scene-to-image (beta), generate fully editable vector-based artwork and design templates using text prompts, and create text effects. Later this month, users will be able to generate avatars and sound effects from text prompts and use audio to sync audio and video clips.
Ely Greenfield, Adobe's Senior Vice President and Chief Technology Officer “Creators continue to impress us with the breadth and artistry of images, videos, graphics and designs they dream of in the Firefly app, using both Adobe and Partners models. Our goal with Firefly is to provide the most comprehensive destinations on the web and mobile, and access the best generative models from across the industry.
New Firefly mobile app now available for iOS and Android
With Firefly Mobile, authors can generate images and videos from anywhere using text prompts (text to image, text to video), convert images to video (image to video), add or remove objects (generated fill), and expand image size using generation extensions.
Creators can explore Adobe's Firefly family of AI models, Openai's image generation, Google's Imagen 3 and 4 and Veo 2 and 3 concepts. Content created with Firefly is automatically synced with your Creative Cloud account, starting your project in the mobile app and easily continue with desktop apps like Adobe Photoshop and Adobe Premiere Pro.
Firefly joins Adobe's mobile app suite, including Photoshop, Lightroom, and Adobe Express. These apps use Adobe's core desktop technology to enable you to create content that is perfect for social media, presentations and printing on the go.
Firefly Board: AI First Mood Board is promoting a joint idea for creative teams
Available in public beta, Firefly Board allows creative teams to be ideas using multiple formats of media. Video integration allows users to remix clips to generate new footage using Adobe's Firefly video models or models such as Google's VEO 3, Luma AI's Ray2, and Pika 2.2 Text-to-Video.
In addition to using partner models, teams can use Black Forest Labs flux to edit images in conversation text prompts. 1Kontext and Openai features. The Firefly board runs on the Adobe website.
Firefly Generate AI Model Ecosystem Expansion and Unparalleled Creative Flexibility
Adobe is currently integrating new models from IDEOMGOM, LUMA AI, PIKA and Runway alongside Openai, Google and Black Forest Labs. The new partner model will first be launched on Firefly Boards and will soon be available on the Firefly app.
In April, Adobe added Openai's image generation, Google's Imagen 3 and Veo 2, and Black Forest Labs 'Flux 1.1 Pro. Today's additions include Flux.1 Kontext, Ideogram 3.0, Ray2, Pika 2.2 Text-to-Video, runway and Gen-4 images by Google's Imagen 4 and VEO 3. These models participate in Adobe Firefly models for images, video, audio and vectors.
AI transparency and creative rights with AI content credentials
Firefly automatically attaches content credentials to AI-generated content that indicates whether an Adobe Firefly model or partner model was used. This allows creators to work together with confidence to create content. For more information, please visit the Adobe website.
Firefly momentum
Firefly's Generation AI Model is used to create over 24 billion assets. Users generate Lifelike images using Firefly Image Model 4 and Image Model 4 Ultra, create 1080p videos using Firefly video models, and create design logos with vectors from text. Firefly traffic has increased by more than 30% over the quarter, with almost doubled subscriptions paid. New users increased by 30% over the same period.
Pricing and availability
Firefly Mobile is now available on iOS and Android via the App Store and Google Play Store. Firefly Boards is a beta version of the Firefly web app. Full functional access is included in your Creative Cloud Pro plan.
