You no longer need a TV studio, million dollar equipment, or a team of editors, animators, colorists, and artists to create professional-looking video content. It does take a bit of talent though, and it probably won’t last long as Adobe introduces new video tools that let you enhance, manipulate, and even edit videos with just a few commands.
Back in March, Adobe finally entered the AI image generation circle in earnest with Adobe Firefly, a tool that promises to make image editing easier without compromising the existing work of photographers, artists and other creators. announced. Instead, Firefly was only trained using images from Adobe’s own stock image sitepublic domain content, and openly licensed works.
While apps like Photoshop and Lightroom still require a great deal of artistry and skill to make an image look its best, Firefly simplifies the process with AI and can even do away with the photographer entirely. and the user simply has to do it. Enter the desired image description. Adobe Firefly is still in beta and not available to everyone yet, but ahead of its wider release, Adobe has already made it clear that Firefly’s features are also available to people working with video. and emphasizes some specific skills. The company promises that its results are “safe for commercial use.”
Adobe AI color correction and enhancements
Filters have long made it easy to change the look and feel of a video clip, reduce the intensity of colors to make it more brooding, or warm up the overall look to make it feel brighter. . However, finding the exact filter you need may take some experimentation. and an error. Adobe Firefly also allows users to make more specific adjustments and improvements to the clip, such as brightening just the subject’s face, simply by describing the exact look they’re trying to achieve through text prompts. . However, for more complex footage, such as a room full of people, it remains to be seen exactly how these adjustments are made.
Type to get animated text and motion graphics
Well-executed text and title effects can make a video look like it was made on a Hollywood-sized budget, even if it was only made in someone’s parents’ basement. However, complex animations often require advanced animation skills and, nowadays, a working knowledge of 3D rendering tools. With Adobe Firefly, users simply specify how they want the on-screen text to look, and the AI instantly outputs the desired result.
Find matching B-rolls without actually looking
Documentary viewers don’t want to watch Talking Heads for minutes on end, so finding the right B-roll footage to break up long interview clips is critical to keeping viewers engaged. . For editors, however, it’s usually a time-consuming task, as they have to find clips that match what the person on the screen is saying. Adobe Firefly can automate the process by analyzing the text of the script, matching additional footage and storytelling from the same project and dropping them onto the timeline at just the right time.
Broadcast-safe sound effects and music
Finding music that matches the tone of the clip, or sound effects that perfectly match the action on screen, is only half the challenge. Also, wherever the video will end up being watched, you need to make sure the music and sound effects are clear for the broadcast. It’s a busy task for editors and lawyers alike, but Adobe Firefly will be able to generate both “custom sounds and music for specific moods and scenes.” They are completely original works and are already safe to use for commercial purposes.
Automatically generate storyboards and pre-visualizations before the camera rolls
Careful planning in advance can help your shoot run smoothly and keep your production on budget. However, creating detailed storyboards and animation previs isn’t always an affordable approach for all productions. Adobe Firefly allows you to analyze your script and generate either a 2D still image or a low-quality 3D animation for each shot, so everyone involved in the production can visualize the scene and save time and money when time and money run out. You’ll be able to understand exactly what you need on set. quickly.
Unfortunately, on the other hand Adobe makes Firefly’s image tool available The new AI video tool won’t be available until later this year as it selects users through a limited beta program.
