Adobe announced the acquisition of Topaz Labs, a veteran AI-powered video and image enhancement company. The transaction is expected to close in the second half of 2026. This acquisition brings Topaz’s proprietary AI models directly into Adobe’s creative software ecosystem.
Founded more than 20 years ago, Topaz Labs won an Emmy Award in 2025 for its production technology and has developed two flagship AI models: Astra, focused on video upscaling, and Wonder, designed for image retouching and enhancement. The company has also built technology that allows large-scale AI video models to run on consumer-grade GPUs, reducing the hardware barrier to professional-quality AI processing.
Adobe plans to integrate Topaz models into Firefly AI applications and the broader image and video editing suite, as well as make the Topaz tool available as a standalone service. Deepa Subramaniam, vice president of product marketing at Creative Cloud, said Topaz’s strength is in optimizing large, complex AI models and allowing them to run directly on the device, enabling a faster, more cost-effective experience for creative professionals across photography, video, and design.
Some Topaz tools were already available within Adobe’s Creative Cloud suite prior to the acquisition.
The deal deepens Adobe’s AI capabilities in the face of increasing competition from Canva and Blackmagic Design, and reflects the company’s strategy to integrate AI-powered creative tools into its ecosystem, reducing the need for users to seek out third-party software.
