Sofia, Bulgaria, April 2, 2026, Chainwire
AdEx Network, the first decentralized advertising protocol built on Ethereum in 2017, announced a complete rebrand to heyAura, a strategic shift from advertising infrastructure to autonomous AI assistance built directly into Web3 wallets. This change reflects both a unified identity around the heyAura framework and simplified user interaction with an increasingly complex crypto environment.
Since 2017 and through multiple Web3 market cycles, the company has repositioned itself around AI-powered wallet native agents. This move stems from the growing gap between the amount of on-chain data available to users and the ability to process it efficiently. The cryptocurrency ecosystem is continually expanding, but a lack of contextual guidance often leaves users with fragmented tools and unnecessary risks.
“Today’s users operate in an increasingly complex environment. They are exposed to more data than ever before, yet they still miss opportunities, take unnecessary risks, and rely on fragmented tools,” said Dimo Stoyanov, co-founder of Adex/heyAura. “The current interface was not designed to provide context or direction, and solving this became a natural extension of our original mission.”
The core of this change is driven by heyAura, an AI assistant built directly within the Web3 wallet. Through natural language interactions, users can perform complex on-chain actions without having to navigate multiple interfaces and protocols. The assistant allows users to identify and act on DeFi yield opportunities, execute conditional trades based on market triggers, split large transactions to minimize slippage, batch dust tokens, process external data inputs, and revoke the approval of high-risk smart contracts.
The system operates on a human-supervised autonomous model, with users defining intent and authorizing execution while heyAura handles operational complexity. Combined with account abstraction, multiple AI-generated actions can be bundled and approved with a single signature, reducing friction in on-chain interactions.
A key element of heyAura’s approach is native wallet integration. The AI is designed to work directly within the wallet, providing full contextual awareness of a user’s portfolio, positions, and trading history without requiring access to private keys. The first deep integration is planned with Ambire Wallet, providing additional support for wallet providers, protocols, and third-party builders to integrate the AI layer into their own ecosystems.
heyAura is also building support for AI models that run locally, ensuring that sensitive account data remains on the device. For users utilizing a remote model, the system incorporates privacy protection technology to protect personal and financial information.
These developments are a continuation of the company’s long-term evolution and trajectory of moving from a decentralized advertising network to an augmented AI infrastructure designed to proactively help users manage and optimize their on-chain activities.
About Hei Aura
heyAura (formerly AdEx Network) is a Web3 company that builds AI agent infrastructure for cryptocurrency wallets. Since 2017, the team has shipped a decentralized advertising network, scaled the $ADX token through multiple market cycles, and developed AURA, an AI framework for autonomous on-chain actions. heyAura is the next step in that effort. A proactive AI assistant that understands and acts on the context of your entire portfolio, with a focus on privacy and human monitoring.
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Disclaimer: The source of this content is Chainwire. This press release is for informational purposes only. This information does not constitute investment advice or investment recommendations.
