Martin Lewis, a financial journalist and broadcaster, has announced an investment scam using deepfake videos of himself circulating on social media.
of BBC report Fraudulent ads saywidely distributedon social media platforms, especially Facebook. This video was created using deepfake technology powered by AI trained on Martin Lewis’ video and audio. Once the model is trained, its creator can make Lewis say something. In this case, to facilitate a scam that encourages people to sign up for the project.backed up“Written by Elon Musk. This project,” was explained.great investment” and “legal”.
Lewis told BBC Radio 4 Today:My name and face have been the subject of fraudulent advertising for many years and I receive countless reports every day.This is the first time I’ve seen a deepfake appear… it’s already hard enough to convince people [about scams]. A friend of mine once contacted me saying, “I just put money into the investment scheme you advertised.” I do not advertise or invest.”
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This isn’t the first time AI-powered tools have been used to trick industry players into scamming or illegally promoting their products. February only Social Media Platforms Removed Joe Rogan Deepfake Video Promoting ‘libido booster for menA supplement called Alpha Grind.
”I know this isn’t perfect, but it’s a first and the technology is advancing rapidly. And frankly it’s a shame and people lose money. We fear big tech in this country and need to start regulating them properly. Vulnerable people are being scammed and nothing is being done about it‘ added Lewis
