gist
- AI Insights in CMSWire CONNECT. Daniel Wu shares his tips for bringing AI to your business.
- Meta Announces AI Sandbox. A place where advertisers can play with ad designs.
- where’s the beef? Wendy’s partners with Google Cloud to offer the first AI drive-thru.
This year marks the first time since the pandemic that CMSWire CONNECT, CMSWire’s popular customer experience conference, has returned to an in-person format. The 2023 conference will be held May 10-12 in Austin, Texas, and will feature a dynamic line-up of speakers, including Daniel Wu, Head of AI and Machine Learning at JPMorgan Chase. In Friday’s keynote, Wu spoke about the future of banking with his AI. We wanted to share some of the insider insights he uncovered.
As for ChatGPT, the obvious use is for chat functionality, but Wu says the GPT model can do much more.
“Any large-scale organization where AI is being applied, not just within banking, has a lot of behind-the-scenes work to support, automate, and even reinvent the way businesses operate and measure performance. There is, it’s everything,” Wu said. “So AI is going deeper and deeper into every industry I’ve seen, and it’s not just customer interactions or user interactions.”
Wu offered some advice for companies looking to implement generative AI within their brands.
“It took OpenAI many years to get to the ChatGPT performance we see today. They iterated and experimented and got here in different ways,” said Wu. . “So the framework I would suggest for organizations to build sustainable patterns is to focus on five key factors.”
1.) Data: Understand what your organization’s data strategy is.
2.) Talent: People trained in machine learning, computer science, data science, etc.
3.) Calculate: So far, the model is getting bigger and bigger. According to Wu, training these models actually takes months, requires a huge amount of computing, and not all organizations have such a strategy.
4.) Operation: Wu described how once data scientists and AI teams have developed a solution, they take it into production, integrate it with the rest of the software ecosystem, and build an operations team to support it. .
5.) Governance: According to Wu, the field is becoming more and more important as AI regulations and rules are being debated in governments around the world.
“There is an urgent need for all organizations entering AI to figure out how to develop this technology responsibly,” said Wu. “Because you don’t want to invest a lot of money to put something into production and later find out that it causes some harm. This is a real reputational risk for any organization. That’s kind of the framework that I’ve focused on in public speaking, advocating a focus on governance and responsibility.”
In other AI news…
The Brussels Effect: Does the EU Have an AI Superpower?
AI developers around the world are paying close attention to the EU’s recently passed negotiating mandate bill. If passed, the bill would be the world’s first AI law by a major regulator. Because the actions of the EU affect everyone.
Columbia Law School professor Anu Bradford once coined the term “Brussels effect” to refer to the EU’s seemingly unilateral power to regulate global markets. She even wrote a book about it, The Brussels Effect: How the European Union Will Rule the World.
“The EU is one of the largest and wealthiest consumer markets in the world. And few global companies can afford not to do business with the EU. The price to pay is to comply with European regulations,” Bradford said in an interview with the International Institute of European Affairs (IIEA).
“This is not surprising. It is interesting because these companies have concluded that it is in their interest to extend European regulations across their global offerings and want to avoid the costs of complying with multiple different regulations. , it often follows global services and their global actions.” With regulatory regimes in different places, all the EU needs to do is regulate the single market. ”
Related article: Former Google employee AI’s godfather: Machines, AI take a dangerous path
Inviting Advertisers to Meta’s AI Sandbox
Meta announced the introduction of the AI Sandbox, a testing ground for advertisers to try new tools and features, including AI-powered generative advertising tools such as text variation, background generation, and image exposure. The platform aims to learn what works for advertisers and make these features available in their advertising tools.
The company also offers Meta Advantage, Meta’s portfolio of automation products that use AI and machine learning and Advantage+, including the ability to easily switch from manual campaigns to Advantage+ and the ability to import and use creatives such as branded videos and ads. We also unveiled new features for Shopping campaigns. Demonstration videos for customers, as well as access to new reports and performance products.
The sandbox is currently being tested within a small group of advertisers to gather feedback for improvements. The company plans to roll it out to more advertisers in stages starting in July, and will add several features to the product later this year.
Google I/O: A pivotal year for AI development
On Wednesday, Google hosted Google I/O, its annual developer event. The event is his much-anticipated one-day conference that kicks off the tech giant’s latest new products and updates. Google CEO Sundar Pichai announced several new innovations this year, including the release of PaLM 2, Google’s largest AI language model ever, and the debut of the Pixel Fold, Pixel Tablet and Pixel 7a Android phones. He admitted that it was a very important year.
In the update, a new “Help me write” feature for Gmail was announced. With this feature, users can enter basic prompts for what they want to include in the email and click “Compose”.
Sander used the example of a user receiving an email notifying them of a flight cancellation and asking for a full refund. Instead of spending time crafting an email reply yourself, select “Help me create it”, enter your prompt (I want an email asking for a full refund), press the compose button, and you’ll receive a complete A draft appears. Flight details from previous email. Google says “Help me write” will begin rolling out as part of the Workspace update.
where’s the beef?Wendy’s unveils first AI pick-up window
On Tuesday, Wendy’s and Google Cloud announced an expanded collaboration to test a pioneering AI solution called Wendy’s FreshAI.
According to Wendy’s, up to 80% of customers prefer to use the drive-thru to order food, but issues such as the complexity of menu options, special requests and ambient noise can easily lead to miscommunication. Situations arise that can lead to customer dissatisfaction. .
But now, using Google Cloud’s generative AI capabilities, Wendy’s is offering a new automated ordering experience at its drive-thru.
“Wendy’s introduced the industry’s first modern pickup window over 50 years ago. We are excited to continue our collaboration with Google Cloud to bring a new wave of innovation to the drive-thru experience.” said Todd Penegal, President. Wendy’s CEO said in a statement. “Google Cloud’s generative AI technology creates a huge opportunity to deliver a truly differentiated, faster, and smoother experience for our customers, helping our employees cook great food and keeping our fans coming back for more. so that we can stay focused on building our relationships.”
Starting in 2021, Wendy’s will be leveraging Google Cloud’s data analytics, AI, machine learning (ML), and hybrid cloud tools, according to Wendy’s officials. Wendy’s will launch its first pilot in Columbus, Ohio, with generative AI technology that can understand complex requests. and in-depth conversations with customers. More locations may be added in the future if the pilot is successful.
Related article: ChatGPT adds data management Google and Meta CEOs Tout AI Advances
AI Video of the Week: Do Robots Believe in Higher Powers? No They Don’t
UK-based Engineered Arts Limited is known for being at the forefront of human robotics technology, with over 100 robots installed worldwide.
A state-of-the-art “humanoid” robot called Ameca has 17 motors on its face to express human emotions. The company creates custom his robots designed for shows and exhibitions, and Ameca is often brought to visit by audiences. He can also rent Ameca for his next event. Do not bring up religion, as Amekha “believe nothing”.
AI Tweet of the Week: AI Generated Video: Creepy or Striking
Human deformed noses, hollow eyes, slug-like lips — there’s definitely room for improvement in AI-generated video content. The creep factor is real. All you have to do is watch an AI-created video of Will Smith eating spaghetti.
Next new is the influx of AI-generated trailers and ads, and CNET’s Mark Serrels recently shared his take on these disturbing images, using the example of pizza.
“Imagine a pizza. Instead of no stairs and people walking upside down, it’s pizza,” he wrote. “Now imagine this pizza moving toward a barely legible human mouth, except instead of going into the mouth, it’s going toward a scarred human nose. Children from Horror Movies” smiles hollowly as his eyeballs somehow stare in the opposite direction.”
However, not all of the content out there is eerily disturbing. Take a look at the trailer recently tweeted by filmmaker Christian Fleischer. It received a lot of praise from his tweeting peers, but also some criticism. But you can judge for yourself.
pushed #gen2 I made another movie trailer.#I Cinema Finally here!
All shots made from text prompts, except for the iconic shot you all know, #gen1
It has become possible to @runwayml @bazluhrmann Your movie was a great inspiration! 😍🎞️🙏
voice: @elevenlabsio#eye animation pic.twitter.com/LtvYdhHvIs— Christian F (@ChristianF369) April 27, 2023
