Philippines — Globe Prepaid has rolled out its latest marketing campaign focused on young people. “EverydAI Stories” It is designed to advocate for the purposeful and responsible use of artificial intelligence (AI) in everyday life.
Aiming to promote awareness and responsible use of AI, the campaign features real students and young creators who are using AI tools to support their studies, careers, business and creative pursuits, showing how technology can be a practical partner for everyday productivity and personal development.
At the center of the campaign is a series of videos showcasing the experiences of Rusco Jarvinha, a recent graduate who leverages AI to improve job applications, Isa Buenaventura, a student entrepreneur who creates marketing and branding materials for her business, and Gift Boyser, a student creator who develops engaging, educational and creative content, each showcasing different ways AI can help people achieve their goals.
Through these real-life stories, Globe aims to show that AI is no longer a distant technology, but an accessible tool that, when used thoughtfully and responsibly, can help young people learn, create, and grow.
The campaign supports Globe Prepaid’s broader efforts to make AI more relevant and accessible to the next generation, recognizing that Gen Z and Alpha consumers are increasingly incorporating AI into their daily lives, from education and entrepreneurship to creativity and self-expression.
Alongside the campaign, Globe is expanding access to AI-powered tools through its Go+ PLUS AI service. This includes access to Canva AI features designed to help users create content, generate visuals, and complete creative tasks more efficiently.
“Today’s generation is already leveraging AI in practical and meaningful ways, from school requirements and creative projects to small businesses and job searches,” he said. Givier Florida, Senior Director in Globe prepaid.
“We want to make these tools more accessible and relevant to the everyday experiences of young Filipinos. At the same time, we want to encourage responsible and purposeful use of AI,” Florida added.
Looking forward, Globe said it plans to introduce more AI-powered experiences and app partnerships as part of its continued efforts to make artificial intelligence more useful, practical, and accessible to subscribers across the Philippines.
