“Leveraging Gemini and Google Cloud, we can take content discoverability to a new level and provide a level of data relevance never before seen in a content management system,” said David Schneider, CEO of Google. Alper Turgut“The capabilities we offer are unmatched in the space,” said Mike SK, Chairman of Akta. “This integration will also significantly increase the discoverability and inherent value of our customers' content through enhanced metadata.”
Akta's platform takes a human-centric approach, allowing AI-generated metadata, captions and descriptions to be reviewed and approved by trained experts, ensuring accuracy while leveraging AI's ability to speed up tedious manual tasks.
Combining Akta's expertise and innovation, broadcasters and leading media and entertainment companies with Google Cloud's advanced AI capabilities will enable them to rapidly develop and manipulate their media and unique data, all on one powerful platform.
“By integrating Google Cloud's Gemini model, media brands will be able to leverage next-generation tools that drive efficiency and improve discoverability,” said Anil Saboo, director of industry ISV partnerships at Google Cloud.
The main benefits of the integration are:
Enhanced Video Metadata: Powered by the Gemini model, Akta's platform automatically tags videos with rich metadata, making it easy to search, organize, and manage large video libraries – enabling the best content discovery of any video CMS on the market.
Accurate Closed Captions: AI extracts accurate closed captions from video audio to ensure accessibility
This will result in significant time and cost savings, and will improve viewer experience by allowing videos that were not subtitled when they were created or broadcast to now have subtitles.
Intelligent Clip Descriptions: Short text descriptions are automatically generated for video clips, making them faster to find and understand, dramatically improving the productivity of video editors and operations teams and eliminating what was previously a highly manual process.
No-code capabilities: Media teams can leverage the power of Google Gemini models on Google Cloud to increase content relevance, metadata, and discoverability without writing a single line of code or integrating with AI tools.
Gemini model integration is currently available to all Akta customers, for more information please visit www.akta.tech/gemini.
About Actors
Akta is a high-end digital video platform that powers TV Everywhere and OTT services for broadcasters and media companies, both live streaming and video on demand. Akta's turnkey technology streamlines video ingest, playout and monetization. Akta is tuned to perform at extreme scale, making it the ideal streaming solution for high value events such as the Super Bowl and World Cup. In addition to SVOD (subscription based streaming), Akta's server-side ad insertion ensures the highest quality delivery of content as well as targeted ads across all devices. Akta is the leading choice for AVOD (ad-based streaming) and FAST Channel (free ad-supported streaming TV) services. Customers include CBS Viacom, Nexstar, Fox TV Stations, Discovery Latam and TelevisaUnivision.
Media Contact
Matt SmithActa, 1 305-599-1717, [email protected]https://www.akta.tech
Source Akta
