Adobe will buy your videos for $3 per minute to train their AI generator

AI Video & Visuals


Bloomberg reports that Adobe wants to buy your videos to train their AI text-to-video generator. The price Adobe is asking is about $3 per minute. That's pretty interesting!

Opinion: Adobe Firefly is a colorist's nightmareOpinion: Adobe Firefly is a colorist's nightmare
Opinion: Adobe Firefly is a colorist's nightmare

Let's say you've invested a lot of time, money, passion, and expertise into creating a professional-looking video production. Then Adobe trains it. But Adobe is not like other AI model thieves (Open AI Anyone?) That means filming a video of you and training it through the company's AI text-to-video generator. Adobe wants to pay you for it. How much? $3 per minute! Wow. Pathetic! Bloomberg says (there has been no official comment from Adobe): “The software company is offering its network of photographers and artists $120 to submit videos of people performing everyday actions like walking and expressing emotions like joy or anger, according to documents reviewed by Bloomberg. The company writes that the goal is to raise assets for training artificial intelligence.”

Firefly: AI Color Grading. Source: AdobeFirefly: AI Color Grading. Source: Adobe
Firefly: AI Color Grading. Source: Adobe

A number of text-to-video generators have been invented in the past year. sky You're not alone here anymore. It seems like every AI developer wants to start training instead of gym training to take other people's art forms and turn them into cool videos. The problem is, to make an actual story out of a text-to-video generator, the “artists” have to work overtime to edit and put the footage together in a logical way (Check out the Sora case studySo, the text to video AI generator is just for fun.

Sora: Democratizing FilmmakingSora: Democratizing Filmmaking
Sora: Democratizing Filmmaking

Bloomberg explains: “Over the past year, Adobe has been focused on adding generative AI capabilities to its software portfolio for creative professionals, including Photoshop and Illustrator. The company has released tools to use text to create images and illustrations, which have been used billions of times. But a demo of OpenAI's video-generation model, Sora, reignited investor concerns that the new technology could disrupt Adobe, the longtime creative software leader. Adobe has said it is working on video-generation technology and plans to discuss details later this year.”

Meet Vidu: The Sorakiller?Meet Vidu: The Sorakiller?
Meet Vidu: The Sorakiller?

Additionally, Bloomberg reports: “Adobe requests more than 100 short clips of people performing an action or expressing an emotion, along with brief anatomical shots of the feet, hands and eyes. The company also wants videos of people “interacting with objects,” such as smartphones or fitness equipment. It warns against submitting copyrighted material, nudity or other “offensive content.” Submission fees average about $2.62 per minute of submitted video, but can be as high as $7.25 per minute.” Lol. Adobe has not commented on the matter.



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