As generative artificial intelligence is sure to dominate CES 2024, a new Morning Consult survey finds that user exposure to AI applications is mostly positive. While general interest in generative AI has stagnated since early last year, millennials who have used an AI application are the most likely to say it is useful and easy to use, followed by Gen Z. Continued.
Millennials are also the most likely to report using AI applications in a variety of daily life scenarios, including idea generation and shopping recommendations. These are all great foundations for companies in this space to further communicate the benefits of their tools.
More people use AI tools for fun than for business.
Among those who have used AI tools at least once a month, the majority do so for entertainment and leisure purposes. But in any scenario, a Millennial is much more likely than the average user to say he has used an AI application.
What resonates with Millennials and spans multiple industries is recommendations. More than 6 in 10 Millennials say they use AI for shopping and entertainment suggestions at least monthly. That number is likely to rise further as brands invest more heavily in AI tools, and companies that have AI tools but have not yet marketed or commercialized them should do so.
Usage among Gen Z is much more modest, but they are more likely than other generations to rely on AI tools for schoolwork. That said, given that many platforms used by Gen Z (think TikTok and Instagram filters) seamlessly incorporate technology into their services, Gen Z's interactions with AI have been reported. may be more frequent.
The majority of users find GAI tools fun, easy and useful
People who have been exposed to AI tools tend to have more positive emotions. But it's worth noting that Gen Z is less likely to feel positive about nearly every trait surveyed, with the biggest gap being authenticity. Gen Zers were 8 percentage points less likely than the average AI user to say the term describes the technology “very well.” or “so-so.”
This is due to the fact that a much higher percentage of users of Gen Z-generated AI tools said they encountered problems while using the tools, such as the AI application misinterpreting prompts or producing incorrect output. It may be related to. Nearly three-quarters (71%) of Gen Z say they have experienced problems, compared to 59% of U.S. adults and 64% of Millennials.
Other research from Morning Consult also shows that U.S. consumers' trust that generated AI searches are helpful and accurate is declining, with an even steeper drop among Gen Z. Last March, 52% of Gen Z adults said they “completely” or “mostly” trusted search results. An AI-powered search engine that delivers fact-based results. In December, it fell to 30%. If AI applications are to become a permanent part of people's digital lives and not just a passing fad, developers will need to make significant investments in making the output of their tools more reliable.
Jordan Marlatt contributed to this analysis.
