ChatGPT arrived in 2022 and revealed the potential of AI.
Many AI tools and content generators quickly followed. Many organizations also questioned the ethics and effectiveness of the technology. For example, the Authors Guild signed a letter calling on AI industry leaders to protect authors after some AI tools were found to have copied copyrighted works.
Several companies have also been negatively impacted by the use of AI. for example, sports illustrated It faced backlash after publishing an article written by an AI. CNET also produced an article written by Generative AI (GenAI), but after some controversy they had to revise their AI policy. Attorney Stephen Schwartz was also fined $5,000 for using ChatGPT to fabricate supporting claims in a brief filed in federal district court.
Despite these failures, companies are leveraging AI in a variety of ways to achieve organizational goals, including generating new content, translating between communication mediums, and expediting time-consuming administrative tasks.
Who is using generative AI and how?
Generation AI It took a year to gain public attention and mature. Although this technology is still relatively new, numerous organizations across several industry sectors are using it to improve and develop new ways of working. Here are some ways companies can leverage AI to achieve their goals.
baptist health
Healthcare providers use generative AI to transcribe doctor-patient interviews and create physician summaries formatted for electronic medical records. When a doctor records a conversation, Nuance's Dax software automatically compiles it into a document that can be used as a report. The application filters health information through interaction and filters out irrelevant information. This saves doctors time on administrative tasks and manual data entry, allowing them to focus more on their patients during their practice.
be my eyes
Be My Eyes is a mobile app that uses AI to help visually impaired people. The “Be My AI” feature allows users to take a photo with their smartphone and receive a detailed description of the AI-generated image. This app uses OpenAI's GPT-4 language model to translate the photos you send into text.
boston dynamics
A robotics company has developed a robotic tour guide that can navigate Boston Dynamics' campus. Use a visual question-answering model to describe objects in the path, and a large-scale language model (LLM) to provide more detailed explanations and questions for field visitors. The robot uses ChatGPT's API, which has been honed through rapid engineering techniques. Prompts can tell the robot tour guide to tell a story about what it sees, plan a route through the facility, and show some “personality” in its tone.
coca cola
Coca-Cola has launched an AI-powered advertising campaign called Masterpiece, which combines video ads with live-action and AI-generated images. Coca-Cola he created an ad in partnership with OpenAI.
drop box
The cloud file hosting service uses Nvidia NeMo Retriever, a framework for building, customizing, and deploying generative AI models. Retriever helps Box enhance its internal tools with enterprise-grade search extension generation (RAG). RAG makes the LLM more accurate, up-to-date, and specific to specific industries and organizations. Dropbox uses Nvidia's AI tools to provide customers with better search accuracy, organization, and simpler workflows. Dropbox AI can also provide document summaries.
formula 1
F1 racing employs generative AI in several ways. One is generative design for developing automotive parts. Generative design can propose novel designs that improve performance and create a wider range of design possibilities than humans can.
F1's governing body, the Fédération Internationale de l'Automobile (FIA), is also using computer vision technology to help authorities more efficiently review rules violations in motorsport, such as determining whether a racer is going out of bounds. announced that it would.
genentech
The biotech company uses generative AI to develop and discover new treatments and treat patients more efficiently. Genentech uses Nvidia DGX Cloud and Nvidia BioNemo to optimize proprietary machine learning models and workflows for generative drug discovery.
Social job site LinkedIn is incorporating generative AI into its platform. This tool is designed to analyze job postings, inform job seekers about their qualifications and competitiveness for the job, and suggest educational resources to fill skills gaps to increase your competitiveness. This feature also suggests valuable people in the candidate's network and helps candidates draft messages to those people.
orange theory fitness
Fitness company Orange Theory turned to Ironclad, a contract management company with AI tools, to standardize and unify user agreements across its franchises. This allowed Orange Theory to complete projects in half the time and reduce review time for each contract by 80%. According to Ironclad.
pepsico
The soft drink company used generative AI in its Messi Message ad campaign. The campaign created a custom ad featuring popular professional soccer player Lionel Messi. PepsiCo marketers used Messi's just 5-minute video as a template and used Synthesia's AI video generation API to create millions of personalized variations of the same ad in multiple languages. I was able to create it with
poshmark
Poshmark, a social clothing marketplace, also used Ironclad for contract lifecycle management. According to Ironclad, the company has streamlined the management of a large number of non-negotiable contracts, allowing him to reduce contract turnaround times for enterprise users by 96%.
sales force
CRM providers include Einstein Copilot, which allows users to interact with Salesforce CRM through natural language prompts. Businesses can use Einstein Copilot to build custom AI assistants for both internal and consumer channels. Examples of using Einstein Copilot include generating personalized messaging discounts for customers and developing competitor analysis based on current market data and sales figures.
Users can customize Einstein Copilot based on one of Salesforce's own LLMs or integrate third-party models. Einstein uses the model and accompanying data you select. This is ideal for enterprise customers who use their own AI models.
SAP
German software company SAP plans to incorporate Joule, a generative AI assistant, into SAP's suite of cloud-based products, along with products such as SuccessFactors. It provides the ability to interpret and respond to queries in plain language using enterprise data. Additionally, Joule provides recommendations for enhancements and solutions.
spotify
This music streaming platform has AI capabilities that use OpenAI's language model and an AI speech synthesis program to generate a virtual DJ. Virtual DJs curate your playlists based on your music tastes, listening habits, and other factors such as the time of day. AI DJ not only plays music, but also includes commentary about tracks and artists, providing insights and information about your listening habits, including recommending previously listened to artists.
ignorant person
The Clueless is a Spanish modeling agency that creates AI-generated influencers to engage with viewers. One of the influencers, Aitana, has more than 200,000 followers and can earn up to $11,000 per month, according to the bot's creator. Her online presence is curated by her The Clueless, which uses a combination of AI image generation and her Photoshop.
UPMC
Hospitals in Pittsburgh, as well as Atlanta's Emory Healthcare and the University of Kansas Health System, are using generative AI to record doctor-patient encounters and transcribe them into medical records. Physicians at these providers use Abridge AI to record and transcribe meetings instead of spending extra time writing notes. According to Abridge AI, this technology saves doctors three hours per day on administrative tasks.
wayfair
Online furniture retailer Wayfair is incorporating generative AI into its consumer application Decorify and some internal sales operations. Decorify allows users to upload images of their living spaces and show users possibilities for redesigning their rooms. Users can request different styles, such as bohemian, industrial, or mid-century modern, and the app will redesign the virtual room for them. Customers can then make in-app purchases.
working day
Software providers plan to incorporate generative AI into various software products. Features include reading and summarizing contracts, generating content, creating employee growth plans, and personalized knowledge resources.
WPP
WPP, the world's largest advertising agency, has partnered with Nvidia to create an AI content engine for digital advertising. The content engine is based on Nvidia Omniverse and is only available to WPP clients.
WPP collaborated with Nestlé to create an AI-powered Cadbury campaign. This allowed store owners to create custom advertisements featuring Bollywood star Shah Rukh Khan to entice passersby to shop at their stores. Approximately 130,000 advertisements featuring 2,000 stores were created. Advertisers used machine learning to manipulate Shah Rukh Khan's face and voice to talk about local stores in custom ads. Advertisers can incorporate different stores into the same video ad.
YouTube
Video streaming services use generative AI in several ways. One is AI-powered video summarization. Dream Screen is another one that lets you place AI-generated videos and photos in the background of your YouTube Shorts. The YouTube Studio application also includes new features that suggest, draft, and outline potential videos based on existing viewer trends. The platform can also suggest audio for videos using AI-based music recommendations.
Editor's note: This unranked list is based on web research and includes information from news articles and press releases where the companies listed are believed to be using AI.
