Expedite purchasing decisions with artificial intelligence
boston, June 26, 2023 /PRNewswire/ — kaon interactiveA leading provider of B2B interactive sales and marketing applications, today announced the addition of an AI-based navigation recommendation engine to its platform. This innovative feature helps B2B companies help prospective customers make better and faster purchasing decisions. Users benefit from being able to tailor and understand the tangible value of potential solutions.
According to Gartner, a staggering 83% of B2B buyer journeys occur without direct sales rep involvement. As a result, buyers are left adrift in a vast ocean of information, tasked with independently deciphering challenges and finding appropriate solutions. This overwhelming process often leaves customers without a comprehensive view of each vendor’s unique value proposition, ultimately leading to decisions driven by price and other commoditized factors.
Kaon tackled this challenge head-on, revolutionizing B2B sales and marketing technology by integrating an AI-powered navigation recommendation engine into its digital customer engagement platform. This breakthrough leverages cutting-edge artificial intelligence algorithms to deliver hyper-personalized, interactive content that meets buyer needs at every step of the problem-solving process.
Our new AI navigation recommendation engine enables buyers to easily explore and evaluate complex solutions to gain valuable insights tailored to their specific needs.
Emphasizing Kaon’s commitment to delivering innovations that improve sales and marketing outcomes for its B2B clients, Gavin FinnKaon Interactive’s President and CEO commented: “More and more business decision makers are looking for a more self-service way to evaluate highly complex solutions. AI-enhanced capabilities of our platform help buyers become more relevant Personalized information will be available and the right trades will be made.” – Make informed decisions in line with your unique requirements. “
By providing more personalized and relevant messages, buyers can quickly assess the value of your solution to their specific challenges. Without traditional sales-driven processes, this accelerates the sales cycle, reduces research time, and significantly improves overall decision-making. Buyers can efficiently explore different features, benefits and use cases to gain a comprehensive understanding of how the solution fits their business goals.
Kaon’s AI-driven recommendation engine also enhances collaboration between buyers and sales teams. With a deeper knowledge of buyer needs and preferences, sales professionals can have more meaningful conversations, tailor value messages, and address specific pain points. This strengthens the buyer-seller relationship and increases the chances of a successful conversion.
The addition of an AI-powered navigation recommendation engine further solidifies Kaon Interactive’s position as an industry leader in B2B interactive sales and marketing solutions. By continuously innovating and harnessing the power of artificial intelligence, Kaon has helped IBM, Thermo Fisher Scientific, HPE, Dell Technologies, parker hannifinSiemens, Amazon Web Services, etc.
Learn more about Kaon Interactive’s AI-powered navigation recommendation engine and interactive sales and marketing platform at kaon.com.
About Gaon Interactive
Kaon Interactive is a B2B software company. Kaon’s interactive sales and marketing applications simplify complex product and solution stories in visually compelling ways anytime, anywhere, turning prospects into customers. Through its innovative platform, Kaon enables organizations to create immersive digital experiences that engage and educate buyers, resulting in improved sales efficiency and customer engagement. With the addition of an AI-powered navigation recommendation engine, Kaon continues to lead the industry by providing personalized solutions that enable buyers to make better-informed decisions faster. increase. Kaon’s applications are used by leading global B2B companies in the life sciences, manufacturing and technology industries in over 195 countries. 2M unique users.If you want to know more about Kaon, please click here. Gaon.com.
Source Kaon Interactive
