Beauty review video app Supergreat is a modern social app powered by generative AI.
Supergreat, known for its short videos, livestreams and even livestreams featuring beauty product reviews and recommendations, incorporated ChatGPT to create the GRWM.ai chatbot on your desktop. Dubbed an “AI-powered beauty assistant” by the platform, the feature allows users to ask personal beauty product recommendation questions, receive product recommendations, and provide related Supergreat videos of her. can.
“One of the strengths of large language models is that they can solve complex and nuanced questions very well,” he says. Tyler Fake, Co-founder and CEO of Supergreat. “With any new technology there are always caveats and risks. It is important for us to be as diligent as possible.”
Abbreviation for “Get Ready With Me” GRWM.ai The platform uses a combination of OpenAI’s GPT4 technology and Supergreat’s dataset of beauty influencer content to provide detailed and personalized answers to user questions. The unscented, non-sticky sunscreen product line meets the demand for fragrance-free, non-greasy sunscreen. Products from Neutrogena, EltaMD and Aveeno. Ask a question for advice on perfect minimalist makeup and you’ll get recommendations like Bobbi Brown Foundation, NARS Concealer, Tart His Eyeshadow, and Glossier Brow Gel.
According to Faux, the company has adjusted its algorithms to prevent the kind of inaccurate information ChatGPT is known to spew.
“We have tried to put important guardrails around how we answer questions. We do not want information to be fabricated. I don’t want to let that happen,” said Pho.
Supergreat isn’t the first social app to include an AI chatbot.snapchat launched TikTok will launch a virtual avatar chatbot in April 2023. reported to be in testing It is an AI chatbot called Tako. Meta announced in August last year: release An AI chatbot research project called BlenderBot3. Beauty-related tech startups are also embracing AI.and RTRO — app launched Experiential marketing company TH Experiential, which counts Sephora as a client, has added the ChatGPT chatbot to its newly launched app.
According to Supergreat, its content dataset includes over 40 million words extracted from over 350,000 product review videos. It’s also important to give credit to the influencers who created the content and also keep receiving affiliate commissions for the products they recommend, Fo said.
“All answers source content from our community and are directly attributed to the creators of Get Ready With Me. It will be pervasive and obvious, because it will also help build trust and properly attribute credit,” said Pho.
Affiliate commissions go directly to Supergreat with recommended product links within the app. On the other hand, the influencer videos linked below allow featured creators to receive commissions even if purchased through them.
Founded in 2018 by husband and wife Dan Blackman and headquartered in New York City, Supergreat promotes brands by celebrities such as Gabrielle Union, Ariana Grande, Hailey Bieber and Kate Hudson. We have featured videos. Investors include Benchmark, Thrive Capital, Greenoaks and Shopify.
The company “will add more AI-powered features to the app in the future,” said Pho.
