Relativity, which makes software used by law firms to review documents, is developing several products using GPT technology. Chief Technology Officer Chris Brown said Chicago-based Relativity is channeling much of its $140 million research and development budget into AI.
“There’s a lot of interest from certain customers,” Brown said. “This year he plans to ship a product with GPT capabilities.”
Nonetheless, Relativity outlined the risks in a March blog post, calling attention to concerns about protecting confidential customer information and the accuracy of materials generated by its technology. Not long after, a New York judge found that briefs prepared by lawyers using ChatGPT were full of hoaxed lawsuits and fake citations.
“What a lot of people are realizing is that lawyers still have to be at the center of everything,” says legal consultant Monahan. “Just asking questions doesn’t get you good answers.”
The deployment of ChatGPT is a potential boon for consulting firms such as Accenture.
“In the past six months, ChatGPT and generative AI have completely dominated conversations at the board and C-suite levels,” said Arnab, Chicago-based senior managing director of Accenture’s data and AI practice in North America. Chakraborty said. “We have three or four conversations about it every day. This is the iPhone moment.”
Consultants must rapidly develop subject matter expertise to meet demand, which puts a strain on recruitment and training. The company has already launched a generative AI academy to train all 738,000 employees.
Accenture has 1,600 employees focused on generative AI, and Chakraborty said the company’s Chicago office is one of those locations. “There is no doubt that Chicago-based giants are in step with their peers around the world,” he says.
In healthcare, Northwestern Medicine has spent the past five years using artificial intelligence to communicate with patients online, helping doctors complete patient paperwork faster. It also uses ChatGPT’s underlying technology to read MRI, X-ray, and ultrasound reports to help doctors quickly identify patients who need follow-up her care.
Chief Information Officer Doug King said the technology has read more than 1.3 million reports and identified 65,000 issues requiring follow-up in 45,000 patients. .
“This is very impactful,” says King. “It helps with patient care and also reduces a lot of manual work for doctors.”
Eric Lefkowski’s healthcare data startup Tempus was already using artificial intelligence to help doctors put genetic sequencing tests to good use in treating patients and matching them to clinical research trials. The company recently launched a virtual assistant that uses generative AI to provide doctors with patient data and treatment options more quickly.
United Airlines relies on AI for everything from customer service to predictive maintenance. In recent years, it has incorporated kiosks and mobile apps to make travel a more DIY experience for passengers. Chatbots handle more than 20% of airline customer service calls.
Chief Information Officer Jason Birnbaum said United Airlines has identified six potential uses for its ChatGPT technology, but declined to elaborate.
“We are actively prototyping now,” he says. “We are doing due diligence from a privacy and security standpoint because it is so new.
When United is ready to “pull the trigger,” Birnbaum predicted on ChatGPT that the technology “will become a more significant item in our budget.”
Companies like United cannot afford to ignore ChatGPT. But the skepticism they inspire stems from harsh lessons from past tech hype cycles that are overblown and with pitfalls that went unnoticed until it was too late.
— Contributed by Ally Marotti, Brandon Dupre, Catherine Davis, and John Asplund.
