Adobe Inc. plans to sell subscriptions to its new artificial intelligence service, which includes a legal warranty against claims of copyright infringement.
Enterprise customers will be charged a flat-rate subscription for company-wide access to new so-called generative AI tools across Adobe products, which can generate content such as text and images from prompts (Ashley, senior vice president, Adobe) Still) said in an interview. However, it said pricing would be negotiated with individual customers depending on the size of the organization.
A key part of the service is that the watermark is removed from images generated by the license, and if a customer is sued for infringement, Adobe will pay damages and cooperate in court, Still said. Stated. The company offers a similar service to Adobe Stock, a library of digital images. Adobe shares rose 4.2% in New York on Thursday.
In the rapidly evolving field of AI imagery, Adobe has sought to position itself as a responsible industry citizen by providing products that do not plagiarize or create offensive imagery. The longtime creative software leader calls its Firefly tool line, trained largely on its own stock his library, “the only commercially safe generative AI product on the market.”
Tools to generate images from text prompts are now available through the company’s flagship Photoshop software and standalone image generators. These features will also come to the new version of Express, Adobe’s web-based design tool, the company said in a statement Thursday. The new enterprise license will have image generation caps, but “it would be unusual to hit that cap with normal usage,” Still said.
As major software makers rush to add new AI features to existing products, few have figured out how to monetize them. The Information reported last week that Microsoft Corp. is charging some Office 365 customers a flat fee of $100,000 for up to 1,000 users a year to test new AI features. reported. Bloomberg Intelligence analysts estimated earlier this month that generative AI, the technology behind popular chatbots like ChatGPT and image maker Dall-E, could be a $1.3 trillion market by 2032.
The question of monetization is pressing as generative AI, which makes use of large amounts of text and media, can be expensive to operate due to the consumption of computing resources. In the first eight days of launch, Still said more than 100 million images were created using Photoshop’s new generation tools. Adobe is “not too concerned about the cost” of computing resources, she added.
Anil Chakravarthy, Adobe’s president of digital experience, said in an interview alongside the company’s annual summit in London on Thursday, “The pricing model is determined by the number of users and the number of images generated. ‘ said. “We only charge extra for the generated AI part.”
Startup Stability AI charges $149/month for nearly unlimited use of its image generation service. Competitor Midjourney’s top-tier plan costs $60 per month.
Adobe is also integrating Firefly image generation capabilities into its marketing and analytics software, senior vice president Amit Ahuja said. Generative AI for text, such as creating advertising language and summarizing conversations, will rely on large language models built by other companies, he said.
