I’ve already expressed some concern about how much advertising is pushing the SGE landscape down, based on what Google showed when it announced the new experience at I/O.But those ads were just above and below SGE, and what Google showed Tuesday was just one example. internal SGE.
Check out the GIF in the video below.
GIFs are a bit faster, so let’s analyze exactly what we can see here.
All these 3 search queries.
Admittedly, the video was included as part of a Google blog post promoting an advertising product, so the plethora of ads weren’t what the company actually displayed, but what the company could do and what it would look like. It may be a case of emphasis. “Over the next few months, we will be experimenting with search and shopping ads integrated directly into our AI-powered snapshots and conversation modes,” Google vice president and head of advertising Jerry Dischler said in a blog post Tuesday. . Dishler also said the company will be experimenting with “a new SGE-specific format that uses generative AI” to create ads.
As of now, I’m not a fan of these SGE ads. These appear to take over the search experience and are difficult to distinguish from actual results. But it’s advertising that makes Google money, and search is still Google’s most important product, so if the company actually rolls out SGE broadly — now it’s SGE, which Google calls an experiment. You can waitlist to try it out — it seems certain that you’ll see ads too, whether you want it or not. Google has to pay for all AI work in some way.
