AI, the latest technology that threatens to overwhelm the television industry, is said to have the ability to create scripts, create actors that look and sound realistic, and bring those scripts to life.
Or at least it will.
It’s not meant to be ironic. The current capabilities of AI are so amazing that I have no doubt that it will soon be able to write sufficient scripts for non-fiction shows.
But, oddly enough, AI is an exception.
All of the purportedly disruptive technologies of the last decade have all failed, proving our skepticism right.
Metaverse: aka Second Life 2.0. This is probably the worst example. There have been conferences, startups, books and substacks devoted to the upcoming Metaverse, a sort of alternate online universe inhabited by Avatars. Political commentators were furious about this. And those of us who wondered why anyone would actually want to do this in “The Emperor Has No Clothes” mode were ridiculed as imaginative, narrow-minded simplists.
Of course now the metaverse is completely backwards. Those who abandoned their previous jobs to become experts in the Metaverse stress that they have returned to where they came from.of wall street journalwho created the multidimensional world of Metaverse works, is now asking:The reason why the topic of the Metaverse is cooling down.And in any case, there is a growing consensus among certain types of end-users online that it was all just a ruse to distract from Facebook’s problems.
In any case, like the coronavirus itself, the Metaverse seems destined to be remembered as a relic of the pandemic era.
Voice chat room: One remnant of the pandemic era is live voice chat rooms, especially the Clubhouse.
People, and by “people” I mean “venture capitalists with big checkbooks,” there was a time when we thought live voice chat was going to be the new thing. Some celebrities jumped into the live chat, including Drake and Mark Zuckerberg. The invite code was as hard to come by as his BlueSky invite code is today.flat trend I wrote a piece of article about it. trend!
And of course the lockdown is over and we can all move out of the house. Everyone realized that podcasts were better because a Google search for “Clubhouse” would bring up the first question, “Is he still using Clubhouse?”
And when Google search results diss you…
Live Social Video: If you recall, this was what Zuckerberg was obsessed with before the Metaverse. He named it ‘Facebook Live’ and the live video was going to be OG’s ‘Netflix killer’.
There was an article like 2016 Is Facebook Live the new big event for publishers?. And Facebook Live wasn’t even his OG Live video platform. That’s Meerkat, and in 2007 he hyped up SXSW briefly in 2015 in a way the tech industry assumed would mimic the way Twitter hyped up his SXSW. (Speaking of Twitter, it also launched its own live video platform called Periscope.) It competes with Facebook Live and Meerkat. )
Unfortunately, online live video didn’t take off beyond 2016. There was a factor in the low production value. The “I can never stop doing what I’m doing to log onto your random show at exactly 3:15 p.m.” factor and the “I actually want to read dozens of random stranger comments There are no people” element. .
Little Known Fact: Cheddar News actually launched as a Facebook Live channel, a streaming and cable powerhouse that managed to turn around and feature charismatic and knowledgeable guests to discuss the future of TV. became a person
Now, back to AI.
The Metaverse, audio chat rooms, and live social video all generated a lot of buzz, but they also had glaring flaws that left people outside of The Bubble scratching their heads, “Why would anyone want this?” There was reason to worry.
Especially metaverse.
AI is another story.
When I tell my friends outside the industry that these things (OK, large language learning modules) they can write emails, plan trips, or offer relationship advice, why it’s good You’ll quickly see what the possibilities are.
And while chatbots may one day write scripts for sure, the more immediate benefits will be personalization and figuring out what shows you want to watch and presenting them in a much more intuitive way than current systems. It seems that there is something to do.
This could be as basic as issuing a voice command, “I want a movie the whole family can watch, a holiday-themed comedy released after 1970.” And the system can learn the ages of everyone in the family and their viewing habits to narrow down his four possibilities, including the final winner. home alone.
It’s a trend that will never go away.
