MOUNTAIN VIEW, Calif., May 10 (Reuters) – The financial reports you read, the apparel marketing you see, and the chat assistants you employ may soon reflect a common origin: Google’s artificial intelligence. I can’t.
The cloud division within Alphabet (GOOGL.O) is looking for customers to test its latest technology, so-called generative AI, which generates human-like prose and other content from historical data.
Divisions of Deutsche Bank (DBKGn.DE), Uber Technologies (UBER.N) and Victoria’s Secret & Company (VSCO.N) are among the companies testing Google’s tools, the company said. told Reuters at the I/O conference. Wednesday in Mountain View, Calif.
Customers are applying Google’s technology in both predictable ways, such as Uber’s customer service chatbot, and unusual ways, such as AI processing drive-through orders at a Wendy’s Company (WEN.O) fast food restaurant in Ohio. are doing.
Their interest comes at a crucial moment for Google. The company’s cloud division posted its first-ever operating profit in the last quarter, and Google’s pioneering AI technology has led to partnerships with Amazon.com (AMZN.O) and Microsoft (MSFT.O). It may help narrow the gap.
Alphabet on Wednesday announced further updates to attract enterprise customers, including a computer programming assistant called Duet AI for Google Cloud with a model it calls Codey.
At the same time, Google said customers are previewing its AI services for free. Rival companies are also selling competing products to companies that are reluctant to withdraw from competing products. And Google is fighting early challenges to the search business from Microsoft and partner OpenAI, who built the ChatGPT genius.
Google Cloud CEO said in an interview with Reuters. Thomas Kurian said Alphabet’s AI models are attracting interest from new and existing customers, including those of its competitors.
“They want us to have access to the models,” he said. and “they begin a relationship.”
One company that continues to rely on Microsoft for its productivity tools and is working more closely with Google is Deutsche Bank. Bernd Leukert, chief technology and data innovation officer at the bank, said the bank aims to automate various tasks with the help of Google engineers and so-called large-scale language models. rice field.
Deutsche Bank wants to deploy the AI to cut costs at its call centers, which required temporary workers and menial workers during peak hours, he said in an interview. It is also exploring whether Google’s AI can generate research findings based on economic data, market reports and other content to provide to bank customers and employees, Leukert said.
“The faster we can consume this vast amount of external information, condense it, and draw conclusions from it, the better,” he says. Asked about errors caused by AI, Leukert said banks take a “very conservative approach” and require research analysts to review and redact pre-publication materials.
Deutsche Bank plans to decide by October which of these projects are mature enough to move forward, he said.
Other companies using the technology include Victoria’s Secret division Adore Me, which uses AI to draft ad copy in Google Docs, Kurian said. The Wendy’s pilot, which began in June, also helped stress-test Google’s system.
“You’ve heard of these generative models hallucinating, haven’t you?” At Wendy’s, we don’t want models to recommend products that may not exist.
Mountain View, Calif. Reporting by Jeffrey Dustin, Editing by Matthew Lewis
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