A lively debate over the use of artificial intelligence in concert posters has resonated with the music community in Peterborough, Ont., with musicians divided over whether AI-generated artwork belongs in a scene built on creativity and personal expression.
The discussion gained traction in the Facebook group ‘Peterborough’s Music Scene’, where local artists weighed the pros and cons of using generative AI to create promotional posters.
Some argue that AI offers a quick and affordable option for independent musicians working on a limited budget, while others argue that artwork is an extension of an artist’s identity and should not be outsourced to a machine.
Elle Parker, frontperson for Peterborough glam rock band My Fair Lady, is among those speaking out against the AI-generated posters. Parker, who also designs the band’s promotional artwork, said posters are often fans’ first impression of a show.
“The poster is everything,” Parker said. “This is a chance for everyone to express what they want to express with their music before they even step into the venue. When you walk by and see a little Xerox poster on a telephone pole, you know what it is.”
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Parker believes that AI-generated artwork is easy to recognize and often sends the wrong message.
“If you’re not willing to put in the effort to help other artists create posters or learn that skill themselves, why should we support your work?” Parker said. “It just shows you’re willing to take that shortcut.”
This discussion inspired Peterborough recording engineer and musician Ollie May to write a song titled: If your poster AIa satirical jab at the growing trend while expressing deeper concerns about the role of artificial intelligence in the arts.
“I’m glad it started a conversation. I’m glad it resonated with so many people,” said May, 17. “Over the past few months, I’ve seen an influx of horrible AI-generated ads for events that are supposed to be about human connection, talent, music, and art. And they’re having robots make the posters. It’s baffling to me.”
Rather than continue the discussion online, Parker decided to propose an alternative. He’s launching a low-cost poster design service for local musicians, offering Instagram flyers for $20 and 11-by-17-inch posters for $40.
Parker acknowledges that prices are well below a living wage, but hopes it will encourage musicians to work with local artists rather than relying on AI.
“I wanted to do that because then I could inject a little more soul into it,” Parker said. “Peterborough has a punch above its class in terms of musical talent and we want to see it succeed for everyone.”
As of late last week, two musicians had accepted Parker’s offer.
This is just a small beginning, but Parker hopes it’s the start of a broader movement that will continue to put human creativity at the heart of the city’s music scene.
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