Is there a future for human content creators in a post-ChatGPT world?
The explosion of both quality and quantity of AI chatbots and realistic text-to-image technologies (most famously Midjourney) has made many content marketers, journalists and even some artists nervous The question I am asking myself is this.
But until recently, “text-to-video conversion” was much more rudimentary, with algorithms spitting out stock footage and piecing it together like lazy marketing intern. Just a few prompts didn’t conjure up an original video that was astonishingly realistic.
So when a series of AI-generated fictional video ads that generate videos from scratch appeared in the last few weeks, it seemed to break new ground. But as impressive as it may be, the results are a bit… rough-hewn, to say the least.
“really weird”
The first such video was released in late April by the London-based production company. private island.it was meaning It was supposed to be a beer ad, but the utterly hilarious yet creepy result, titled “Synthetic Summer,” went viral as soon as it was uploaded to her Instagram page.
It turns out that artificial intelligence does not fully understand the mechanics of drinking beer with friends. In fact, the algorithm didn’t seem to understand the mechanics of drinking at all. Or barbecue. Or beer. or talking Or laugh. Or…well…see for yourself:
The first few seconds look pretty normal, albeit a bit quirky. The nostalgic sound of 1990s rock band Smash Mouth’s “All Stars” is undeniably great. However, the video soon turns into something even more bizarre. Or, as one commentator put it, “It feels like a terrible acid trip.”
We are born of people who laugh in ways that humans cannot. More and more bizarre drinking choices were made, drinking from (sometimes floating?) beer cans. Ultimately, the algorithm seems to have given up hope entirely. As the BBQ spews out a pillar of fire, the well-timed Smash Mouth tune kicks in and burns down the still merry party-goers.
And there’s also the fact that every person has at least 12 fingers on each hand.Meanwhile, Midjourney and his cronies resolved these glitches during production. not yet For images, it seems much more difficult to accurately represent humans in video.
“Very creepy but I can’t stop laughing”
The next day, another artist published a unique AI-generated ad on Twitter and YouTube. This time it’s a fictional pizzeria. “I definitely wasted 3 hours of my life making this today,” tweeted the artist with the Twitter handle Pizza Later. “Everything from audio to video to images is AI. Assembled in After Effects. See below for details.”
Again, the results were both terrifying and hilarious. “Artificial intelligence generated videos are like a heat stroke dream,” said one YouTube commenter, while another commented, “Yeah AI, you’re watching an early 90’s Pizza Hut commercial. Please, but it’s a terrible nightmare style.” A third said, “It’s very creepy but I can’t stop laughing.”
“It’s like family, but with lots of cheese,” the video ends. of course.
So can videographers, video editors, and other video-related professions all breathe a sigh of relief? For now, probably. But if the rapid evolution of related technologies like ChatGPT is any indication, it may not last as long as they think.
